The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 142 | How Interior Designers Can Work ON Their Business with Annie Elliott Dec 09, 2019

What separates overwhelmed interior designers from profitable, well-run firms?

In this episode, Kimberley Seldon is joined by Washington DC designer Annie Elliott to discuss why working ON your business — not just in it — is essential for long-term success.

By improving systems, refining operat...

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EP 141 | How Interior Designers Can Break Free from Stagnation with Kimberley Seldon Dec 02, 2019

What if the biggest thing holding your interior design business back is the belief that change won’t work?

In this episode, Kimberley Seldon explores why so many interior designers resist change — even when current systems, pricing, or processes are causing frustration, stress, or financial stru...

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EP 140 | The Interior Designer’s Journey to Entrepreneurship with Sakina Khawaja Nov 25, 2019

Building a successful interior design business is rarely a straight path.

In this episode, Kimberley Seldon is joined by Sakina Khawaja to discuss the lessons, challenges, and mindset shifts that shaped her 17-year journey to entrepreneurship.

From outsourcing and time management to marketing a...

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EP 139 | How Interior Designers Can Profit from Scope Creep with Kimberley Seldon – REPEAT Nov 18, 2019

For many interior designers, scope creep feels like one of the biggest threats to profitability. But what if it could actually become an opportunity?

In this episode, Kimberley Seldon explores the hidden upside of scope creep and explains how interior designers can protect themselves financially...

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EP 138 | How Interior Designers Can Avoid Burnout with Dr. Ganz Ferrance Nov 11, 2019

Are you ignoring the warning signs of burnout in your interior design business?

In this episode, Kimberley Seldon welcomes back Dr. Ganz Ferrance to discuss how designers and creative entrepreneurs can recognize burnout early, create healthier boundaries, and protect their emotional, physical, a...

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EP 137 | How Interior Designers Can Attract Ideal Clients with Valerie Foley Nov 04, 2019

What makes an interior design business truly magnetic to clients?

In this episode, Kimberley Seldon is joined by Valerie Foley to discuss how mindset, energy, and personal alignment influence the success of an interior design business.

As a service-based business owner, you are deeply connected...

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EP 136 | Hiring and Managing Staff for Interior Design Firms with Aysun Kuck Oct 28, 2019

As your interior design business grows, so do the challenges of hiring, managing, and leading a team.

In this episode, Kimberley Seldon is joined by Aysun Kuck, who spent more than 20 years helping manage Kimberley Seldon Design Group, including a team of 13 designers and support staff. Together...

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EP 135 | Value-Based Pricing for Interior Designers with Tim Williams (Part 2) Oct 21, 2019

Should interior designers charge hourly rates or flat fees for their services?

In this episode, Kimberley Seldon continues her conversation with marketing and pricing expert Tim Williams about value-based pricing, profitability, and how interior designers can better position their expertise.

Wh...

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EP 134 | How Interior Designers Can Get Organized for Business Success with Kimberley Seldon Oct 14, 2019

What if getting organized could completely transform your interior design business — and your life?

In this solo episode, Kimberley Seldon shares lessons from her personal journey toward better organization, stronger systems, and greater efficiency — the very experiences that helped inspire Busi...

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EP 133 | Flat Fees vs Hourly Rates for Interior Designers with Tim Williams (Part 1) Oct 07, 2019

Should interior designers charge flat fees or hourly rates?

In this episode, Kimberley Seldon begins a conversation with marketing expert Tim Williams about pricing strategies, value-based fees, and why creative professionals should rethink how they charge for their expertise.

While the debate ...

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EP 132 | Sales Strategies for Interior Designers with Alli Mang Sep 30, 2019

Want to become more confident selling your interior design services?

In this episode, Kimberley Seldon is joined by multi-million dollar brand ambassador and author Alli Mang to discuss the psychology of sales, personal branding, and how designers can communicate their value more effectively.

D...

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EP 131 | Interior Designers’ Guide to High Point Market with Marisa Wilson Sep 23, 2019

Heading to High Point Market for the first time — or trying to make the most of your next visit?

In this episode, Kimberley Seldon and seasoned market attendee Marisa Wilson share practical strategies for navigating High Point Market efficiently, productively, and without feeling overwhelmed.

W...

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