The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 437 | Visibility Is a Growth Tool: Why Interior Designers Need Clear Financial Systems with Will Leonard Jul 15, 2025

Financial visibility isn’t about being “good with numbers”—it’s about removing mystery so you can lead your business with confidence. In this episode, Kimberley Seldon gets candid about her own money management journey (including the messy parts) and why learning to truly see your numbers is one ...

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EP 436 | Wealth and Worth: How Interior Designers Align Confidence, Pricing & Profit with Carla Titus Jul 08, 2025

As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same level of intention into your own business and life? In this episode, Kimberley Seldon is joined by Carla Titus for a powerful conversation about the connection betwee...

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EP 435 | Website Strategy That Attracts and Converts Interior Design Clients with Elle Kwan Jul 01, 2025

A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle...

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EP 434 | Get Different: Marketing That Actually Gets Interior Designers Noticed with Mike Michalowicz Jun 24, 2025

This episode originally aired as Episode 261 on February 15, 2022.

Most marketing fails for one simple reason: our brains are wired to ignore anything that feels familiar, predictable, or irrelevant. In this episode, Kimberley Seldon sits down with author and entrepreneur advocate Mike Michalowi...

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EP 433 | Marketing 1-2-3: Clear, Practical Marketing Answers for Interior Designers with Daniela Furtado Jun 17, 2025

Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®.

From referrals and website str...

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EP 432 | Member Qs: Real Business Questions Interior Designers Are Asking with Cheryl Horne Jun 10, 2025

What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now.

Because Cheryl speaks with BOD® members daily, s...

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EP 431 | 5 Smart Moves Interior Designers Can Make When Business Is Slow with Kimberley Seldon Jun 03, 2025

When business slows down, it’s easy to panic—or worse, freeze. In this timely solo episode, Kimberley Seldon, Advocate-in-Chief at Business of Design®, shares five smart, strategic moves interior designers can make when work feels quiet, uncertain, or stalled.

Rather than waiting things out or s...

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EP 430 | Flowing and Anchoring: How Interior Designers Stay in Their Zone of Genius with Brad Farris May 27, 2025

Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and w...

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EP 429 | From Beer to Design: Making a Bold Career Pivot into Interior Design with Alexis Vitale May 20, 2025

Leaving a stable corporate career to start an interior design business takes more than talent—it takes courage, clarity, and a willingness to risk comfort for fulfillment. In this episode, Kimberley Seldon sits down with Alexis Vitale, who made the bold leap from the corporate craft beer world in...

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EP 428 | You Keep Telling Yourself That: How Negative Self-Talk Holds Interior Designers Back with Kimberley Seldon May 13, 2025

Some of the most powerful forces holding interior designers back aren’t external—they’re internal. In this solo episode, Kimberley Seldon takes a direct look at the quiet, persistent negative self-talk that undermines confidence, decision-making, and long-term success.

These stories often sound ...

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EP 427 | Too Small to Bother? How Interior Designers Use Small Projects to Build Stability with Daniela Furtado May 06, 2025

Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.

Daniela explains h...

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EP 426 | 10% Right: How Interior Designers Improve Client Relationships from the Inside Out with Janine Aurichio Apr 29, 2025

 

Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better ...

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