The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 058 | How Interior Designers Grow a Successful Design Firm with Sabrina Colosimo Apr 30, 2018

When is the right time to grow your interior design business—and what does sustainable growth actually look like?

In this episode, Kimberley Seldon speaks with Sabrina Colosimo about the power of incremental growth. Rather than chasing rapid expansion, Sabrina shares how thoughtful planning, str...

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EP 057 | Why Talent Alone Won’t Build a Successful Design Business with Steven Gurowitz Apr 23, 2018

Is talent enough to succeed as an interior designer?

In this episode, Kimberley Seldon speaks with Steven Gurowitz about the realities of building a successful design business. While creativity and talent may open doors, long-term success requires systems, structure, discipline, and business acu...

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EP 056 | Pricing Strategies for Interior Designers at High Point Market with Kimberley Seldon Apr 18, 2018

Are you charging enough—and more importantly, are you actually billing for all of your time?

In this episode, Kimberley Seldon shares highlights from a lively roundtable discussion at High Point Market, where more than 100 interior designers gathered to discuss pricing, profitability, and client...

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EP 055 | How Interior Designers Stay Profitable as Product Margins Shrink with Leslie Carothers Apr 09, 2018

What happens when manufacturers start selling directly to consumers and product margins continue to shrink?

In this episode, Kimberley Seldon speaks with Leslie Carothers about one of the biggest challenges facing interior designers: changing product distribution models. While direct-to-consumer...

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EP 054 | Social Media Marketing for Interior Designers with Natalie Norcross Apr 03, 2018

Are you attracting the right clients—or just posting content and hoping for the best?

In this episode, Kimberley Seldon speaks with Natalie Norcross about strategic marketing for interior designers and how to reach ideal clients more effectively. From social media planning to relationship-buildi...

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EP 053 | How Interior Designers Navigate Career Ups and Downs with Christine Horne Mar 26, 2018

Have you ever felt successful one moment and uncertain about the future the next?

In this episode, Kimberley Seldon speaks with Christine Horne about the reality of building a creative career. Whether you’re an actor, entrepreneur, or interior designer, success rarely follows a straight line. To...

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EP 052 | How Interior Designers Help Clients Buy Art with Katharine Earnhardt Mar 19, 2018

Why do so many beautiful interior design projects stall when it comes to selecting artwork?

In this episode, Kimberley Seldon speaks with Katharine Earnhardt about the important role art plays in creating finished, meaningful interiors. While purchasing artwork can feel intimidating for both cli...

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EP 051 | How Interior Designers Prevent Clients from Shopping Them with Kimberley Seldon Mar 12, 2018

How do you stop clients from shopping your recommendations online?

The truth is, you probably can’t stop it entirely—but you can dramatically reduce it.

In this episode, Kimberley Seldon shares practical strategies for building trust, strengthening your professional image, and creating a client...

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EP 050 | How Interior Designers Attract Better Clients with Carly Waters Mar 05, 2018

What if the key to growing your design business isn’t getting more clients—but getting better clients?

In this episode, Kimberley Seldon speaks with Carly Waters about building a focused brand that attracts ideal clients. Through strategic marketing, thoughtful portfolio development, and a clear...

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EP 049 | How Interior Designers Use LinkedIn to Grow Their Business with Susan Kates Feb 26, 2018

Are you making the most of LinkedIn—or treating it like an online résumé?

In this episode, Kimberley Seldon speaks with Susan Kates about how interior designers can use LinkedIn strategically to strengthen their brand, build professional relationships, and attract opportunities. Susan shares pra...

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EP 048 | Marketing Strategies for Interior Designers with Maury Riad Feb 19, 2018

How can independent interior designers compete effectively in a crowded marketplace?

In this episode, Kimberley Seldon speaks with Maury Riad of Fuigo about the fundamentals of marketing for design professionals. From building brand awareness to establishing credibility and trust, Maury shares p...

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EP 047 | How Interior Designers Stay in Control of Their Marketing with Laurie Laizure and Cheryl Kees Clendenon Feb 12, 2018

What happens when the platforms you rely on suddenly change the rules?

In this episode, Kimberley Seldon speaks with Laurie Laizure and Cheryl Kees Clendenon about industry disruption, evolving technology platforms, and what recent industry changes mean for interior designers. While mergers and ...

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