Build a More Profitable Interior Design Business with the BOD™ 15 Step Project Management Strategy
In less than a year, you'll implement proven systems trusted by thousands of interior designers around the world—plus get the business training you need to price correctly, protect your profits, and scale your firm.
YES – I WANT THE TRAINING
DuVäl Reynolds
Virginia, USA
"When designers ask me how to grow their business, I tell them the same thing every time. Do what I did and start with Business of Design®. Start with the BOD15. That's where every successful design business starts."
Jodie Carter
Sydney, AU
"I just signed my first client at my new rate of $450/hour and honestly–it was a scary moment. But they said yes! Just goes to show: trust the process and stick with the Business of Design® systems."
Ellen Walker
Alberta, CA
"My firm just had the best year of my career with only one large project and two smaller ones–each fully managed using Business of Design® systems. And this year is already looking even better."
You're a great designer. You shouldn't have to work this hard to run your business.
✨ You have talent. You have ambition. You care deeply about the work.
So why does running your business sometimes feel harder than the designing an entire home?
Projects take longer than expected. Scope creep eats away at your profit. Clients push boundaries. You second-guess your pricing. You work more hours than you bill—and at the end of the month, you're still wondering where the money went.
You didn't become a designer to spend your days chasing approvals, managing chaos, sending unpaid emails, and worrying about whether your business is actually profitable. ❌
You became a designer because you love the work.
It's time to build a business that lets you love it again. ✅
BUSINESS OF DESIGN® SIGNATURE PROGRAMS
What's Inside the Training
Run Your Design Business with a Proven System—Not Instinct
Business of Design® combines the BOD™ 15 Step Project Management Strategy, six essential business programs, and hands-on coaching to create a complete operating system for your interior design business.
Together, these systems give you structure to manage projects professionally, establish sound financial ad operational policies, protect your time, increase profitability, and lead your business with confidence.
YES – I NEED THE PROVEN SYSTEMSThe problem isn't your talent.
It's the lack of systems.
Let's be honest about what happens when there isn't a clear structure behind the creative work.
You figure things out as you go.
When a client asks for "just one more thing," you say yes because you don't want to damage the relationship.
When a project runs over, you absorb the extra hours.
When you're not sure what to charge, you look at what others are charging—or what you think the client will accept—and hope you got it right.
When the business gets busy, everything becomes urgent.
And when you finally have a moment to look at the numbers, you realize that being busy doesn't necessarily mean being profitable.
This isn't a design problem. It's a business systems problem.
Without repeatable processes, clear policies, financial structure, and professional boundaries, every project becomes another opportunity to give away your time and erode your profit.
You keep working harder, hoping the next project will be different.
But without a change in process, the next project will look a lot like the last one.
YES – I NEED THE SYSTEMS
Lori Steeves
British Columbia, CA
"If you are starting an Interior Design Business, or if you have been running a business for some time but are feeling frustrated, angry and under paid, I highly recommend joining Business of Design®. I have completed this program myself and it utterly transformed my business. Today, I have a thriving business AND a life that includes never working evenings or weekends, taking a month long vacation each summer with no break in income and supporting my family. I can't recommend Business of Design® enough.
In this crowded world of on-line communities and courses, this program is truly a game changer! Don't waste any more time. Sign up today!"
I've been there.
I'm Kimberley Seldon.
I became an interior designer because the work matters. What we create shapes how people live, and I wanted to give my clients my very best.
But there was a time when my business wasn't supporting me.
I struggled with clients, efficiency, and getting paid fairly. I was losing time and money in ways I couldn't always see. The stress affected my confidence and creativity, and loving my work became harder than it should have been.
So I did something about it.
I invested in business coaching and began building clear, practical systems for running my design firm.
When my business improved, everything changed.
I could manage projects with greater confidence. I could establish boundaries. I could make better financial decisions. And I could finally see that being a great designer and being a great business owner required two different skill sets.
That experience became the foundation for Business of Design®.
For years, we've helped design professionals replace guesswork with systems that work in the real world.
Because you shouldn't have to spend years learning these lessons the hard way.
Everything in Your Business Starts Here
The BOD™ 15 Step Project Management Strategy is the foundational system that supports every other aspect of running a profitable, professional design business.
Replace guesswork with a clear, repeatable process for managing projects, clients, communication, scope, time, and profitability—from consultation through completion.
When you implement what you learn, you will:
👉 Follow a clear, step-by-step process from consultation to completion
👉 Manage projects with authority and confidence
👉 Reduce client stress through proactive communication and structure
👉 Eliminate jobsite chaos and decision fatigue
👉 Keep projects on time and on budget
👉 Strengthen relationships with trades, suppliers, and vendors
👉 Increase profitability through disciplined project control
👉 Deliver a professional experience that sets you apart
Andrew Frost
Melbourne, AU
"I started by listening to the BOD podcast, then decided it was time to take the plunge and invested in the full program. The systems and information I learned were invaluable to my business. I would highly recommend Business of Design® to any designer either just starting out or established. Thank you Kimberley and Cheryl."
Zilia Zhou
California, US
"I’m genuinely grateful for the BOD 15. I’ve been using the BOD™ systems like a north star for the past six months, and it has completely transformed the way I talk about my process. Clients love that I’m structured and organized, so thank you all to the BOD team and Kimberley for building something this solid."
THIS IS WHERE YOU BECOME THE CEO
Get the Business Training You Need to Build the Business Behind the Design
The supporting Business Programs provide the policies, systems, and financial structure that allow the BOD™ 15 to work—and transform you from creative professional into confident CEO.
Build the business infrastructure behind your creative work so you can price with confidence, protect your profitability, establish professional boundaries, and make decisions based on clear financial and operational systems.
Together, these programs help you:
👉 Build a stronger financial foundation
👉 Price and sell your services with confidence
👉 Establish policies that protect your time and profit
👉 Create professional systems and boundaries
👉 Make better business decisions
👉 Build a business designed for long-term profitability
FROM CREATIVE PROFESSIONAL TO CEO
Six Essential Business Programs That Help You Implement the Strategy
PROGRAM #1
Build a Better Interior Design Business — Systems, Structure & Profitability Training
Learn the essential business systems every interior designer needs to run a thriving, profitable design firm. Build workflows, boundaries, pricing structure, communication tools, and operational systems with Business of Design®.
PROGRAM #2
Vision, Values & Mission for Interior Designers — Build a Clear, Purpose-Driven Design Business
If every opportunity feels urgent, it's impossible to build a business with intention. Define your vision, values, and mission with Business of Design®. Align your interior design business with purpose, build confidence, attract ideal clients, and lead your firm with clarity.
PROGRAM #3
Getting Paid for Interior Designers — A Proven System for Invoicing, Collections & Cash Flow
Learn how to structure fees, invoice with confidence, eliminate late payments, and maintain healthy cash flow. This program gives interior designers a clear, professional system to ensure you’re paid fully and on time.
PROGRAM #4
Interior Design Pricing Model — Price for Profit with the BOD™ System
Learn a proven pricing model for interior designers that reflects your expertise, increases profitability, attracts higher-quality clients, and gives you complete confidence every time you present your fees.
PROGRAM #5
Money Mindset for Interior Designers — Charge Your Worth & Own Your Expertise
Transform how you think about money, self-worth, and professional value. This program helps interior designers increase confidence, overcome obstacles, charge appropriately, and step into their role as respected experts.
PROGRAM #6
Salary, Revenue, Profit & Wealth — Build a Financially Strong Design Business
Learn how to pay yourself properly, measure revenue, increase profit, and build long-term wealth as an interior designer. In this program, you'll build a financial strategy that puts you in control of your finances instead of constantly wondering where the money went.
RESULTS COME FROM IMPLEMENTATION
Coaching, Support, & Accountability
Ensure you have the structure, feedback, and direction you need to turn knowledge into lasting change.
Group Coaching
Receive live, practical support to apply what you’re learning, solve real-time business challenges, and stay focused on measurable progress.
In Lesson Forum
You’re never navigating this alone. Ask questions as they arise right in the classroom and receive clear, strategic direction to keep you moving forward.
Spot Coaching
Personalized support is always an email away. If you have a project specific question or want to share details privately, email spot coaching is available.
You don’t have to figure it out alone.
Information only takes you so far.
Real transformation happens when you implement what you've learned—and have someone to turn to when you get stuck.
With Business of Design®, you're not simply given a library of training and left to figure it out.
You have support.
Ask questions. Get feedback. Talk through the pricing decision, staffing challenge, client issue, or operational problem that's happening in your business right now.
Then take action.
You may be running your firm—but you're not running it solo.
Cheryl
Director of Operations and Business Coach at Business of Design®
From Reactive to Proactive–Build a Business That Works the Way You Want It To
The goal isn't simply to get better at managing your workload.
It's to change the way your business operates.
Instead of working for free 👉 You protect your time.
Instead of second-guessing your fees 👉 You price with confidence.
Instead of absorbing scope creep 👉 You have a process for managing it.
Instead of wondering where the profit went 👉 You understand your numbers.
Instead of doing everything yourself 👉 You build systems that can be delegated.
AND instead of wondering whether you're actually running a business 👉 You finally feel like a CEO.
This isn't theory.
It's business training built for designers.
You don't need another course filled with generic business advice.
You need answers that make sense for the way design businesses actually work.
Business of Design® gives you practical systems, processes, policies, and financial strategies you can apply directly to your firm.
No vague frameworks.
No motivation for motivation's sake.
No telling you to simply "work smarter."
We show you how.
And then we help you put it into practice.
Ellie Black
Virginia, US
"Starting the BOD™ program has changed my business completely and I’m so grateful that you were there to answer my questions and help me get started from the beginning. I implemented the BOD15, and have seen dramatic improvements in my business operations, client management, and profitability (99% increase in only 3 months!)."
Dana Enderby
Wisconsin, US
"I have studied and implemented the BOD 15 Steps into my practice. I now have confidence, quality systems and a great understanding of HOW to run my design business. I now have my own studio and shop and have tripled my income. BOD helped me to pinpoint my ideal client – not only to identify who I think they are but also who they are looking for and who I need to be for them."
What You Get
The Complete Business of Design® Signature Programs
➡️ The BOD™ 15 Step Project Management Strategy
Your foundational project management system for running projects professionally, consistently, and profitably.
➡️ Six Supporting Business Programs
The financial, operational, pricing, policy, and business systems that support your projects and strengthen the business behind the design.
➡️ Practical Forms, Templates & Resources
Tools and resources designed to help you move from learning to implementation.
➡️ Coaching & Expert Support
Guidance, feedback, accountability, and real-world answers as you apply the systems to your own business.
➡️ A Framework You Can Keep Using
These aren't strategies you outgrow after completing a course. They're systems you can build into the way your firm operates.
The Result?
A business that supports the designer.
You started your business because you wanted the freedom to do meaningful creative work.
Business of Design® helps you build the business structure to support that freedom.
✅ You'll have better systems.
✅ Clearer boundaries.
✅ Stronger financial discipline.
✅ More confident decision-making.
✅ More control over your projects.
And a business that can become more profitable without requiring you to simply work more hours.
Work less. Earn more. Build something that lasts.
BOD™ SIGNATURE PROGRAMS
Start running a profitable interior design business—from managing projects and clients with confidence, to building the financial and operational systems that support your success.
Choose the plan that's right for you.
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Trusted by Designers Around the World
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Within the first week of implementing the BOD™ 15, I more than doubled my rates, signed some of my largest projects, and started making more in design fees than ever before.”
— Jerrica Zaric, Milwaukee, WI
“The BOD™ 15-Step Project Management Strategy was my best investment ever. I now have the confidence and clarity to onboard new clients, and my business has seen tremendous growth.”
— Joylene Agbamuche, Lekki, Lagos
“Before Business of Design®, I didn’t even know what a P&L was. Now my consultation fees alone have increased my profit by tens of thousands of dollars—and I finally feel in control of my business.”
— Lindsay Kjellberg, Modesto, CA
Frequently Asked Questions
What makes Business of Design® different from other programs?
How much time should I expect to commit each week?
Will this work in my location?
What kind of support will I receive?
What if I already have processes in place?
Will I have access to the program immediately?
STILL DECIDING IF THIS IS RIGHT FOR YOU?
You already have the talent. Now, let us help you build the systems and structure to support a more profitable, well-run design business.
Sign up to learn more or schedule a call to let us know what's holding you back and get your questions answered. We're here to help. You are never doing this alone.
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