The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 473 | How Interior Designers Expand into Hospitality, Hotels & Restaurants with Edith Ponciano Mar 24, 2026

At some point in every design career, curiosity starts to feel like restlessness. You’re capable. Experienced. Successful. And yet—something feels contained.

In this episode, Kimberley Seldon sits down with Edith Ponciano to explore what it really takes for interior designers to expand beyond re...

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EP 472 | Diversity in Interior Design: Leadership, Access & Growth at High Point Market with DuVäl Reynolds Mar 17, 2026

Diversity in interior design isn’t a side initiative—it’s a leadership responsibility.

In this episode, recorded in partnership with the High Point Market Authority’s Diversity Advocacy Alliance (DAA), Kimberley Seldon sits down with DuVäl Reynolds, an active member of the DAA, to explore how ac...

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EP 471 | Fix Your Sales Funnel First: How Interior Designers Convert More Clients with Daniela Furtado Mar 10, 2026

When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales.

In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a heal...

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EP 470 | 10x Is Easier Than 2x: Why Working Harder Is the Wrong Growth Strategy for Interior Designers with Kimberley Seldon Mar 03, 2026

 

Most interior designers believe growth means saying yes to more projects, being more available, and pushing harder. In this solo episode, Kimberley Seldon explains why that mindset is exactly what keeps design businesses stuck, overextended, and exhausted.

Drawing on a tap-dancing metaphor that...

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Beyond the Budget | Presented by Daniel House Club Mar 01, 2026

Webinar: April 14, 2026 at 1pm EST

Designing Profit, Value, and Authority in Your Interior Design Business

What if budgeting less—and thinking bigger—was the key to better design and better profits?

In this dynamic 1-hour webinar, Kimberley Seldon, founder of Business of Design®, brings together ...

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Launch Projects Like a Boss | Presented by DesignFiles Feb 25, 2026

Webinar: March 25, 2026 at 10am PT / 1pm ET

Do your projects start strong… but slowly drift off track?

The way you launch a project determines everything that follows.

It’s time to get organized, start each project smoothly, and move forward on a clear path.
Join us on March 25, 2026 at 10am PT / ...

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EP 469 | Will AI Replace Interior Designers? The Real Answer (and What to Do About It) with Sheilah MacSporran Feb 24, 2026

 

AI has interior designers asking the wrong question. The real issue isn’t “Will this replace me?”—it’s “Where does responsibility live in my business?” In this grounded, practical conversation, Kimberley Seldon is joined by Sheilah MacSporran, CEO and co-founder of DesignFiles, to cut through th...

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EP 468 | Beyond Beautiful: Why Interior Design Now Carries Responsibility with Megan Reilly Feb 17, 2026

 

Design doesn’t exist in a vacuum. It responds to real life — and sometimes, real loss. In this thoughtful conversation, Kimberley Seldon sits down with Megan Reilly, co-founder of WestEdge Design Fair, to explore how the role of interior designers is evolving beyond aesthetics and into responsib...

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EP 467 | The Capacity Ceiling: Why More Work Isn’t the Answer for Interior Designers with Megan Dahle Feb 10, 2026

Your calendar can look reasonable and still leave you exhausted. Your team can be busy and still underperform. Your revenue can grow while your sanity quietly erodes. That disconnect isn’t a motivation problem — it’s a capacity problem.

In this episode, Kimberley Seldon sits down with financial ...

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EP 466 | When Experience Becomes an Advantage: Evolving Your Interior Design Firm with Michael Abrams & Gina Valenti Feb 03, 2026

 

After decades in business, many interior designers reach a quiet crossroads: Is this as good as it gets? In this thoughtful, grounded conversation, Kimberley Seldon sits down with Michael Abrams and Gina Valenti to explore what it really looks like to evolve a design firm after 25 years—without ...

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EP 465 | Frustrated in Your Design Business? It’s Not You—It’s the Missing Systems with Kimberley Seldon Jan 27, 2026

Frustration in your design business isn’t a personal failing—it’s information. And if the same frustrations keep showing up in different forms, they’re not exceptions. They’re patterns.

In this episode, Kimberley Seldon unpacks the most common frustrations interior designers face—working nonstop...

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EP 464 | Busy but Broke? Why Interior Designers Struggle With Numbers (and How to Fix It) with Hannah Cole Jan 20, 2026

Most interior designers don’t avoid their numbers because they’re bad at math—they avoid them because no one ever explained the financial system in a way that actually made sense. In this episode, Kimberley Seldon sits down with Hannah Cole, artist turned tax expert, to dismantle the myth that cr...

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