How do you build a successful interior design business when you’re starting with no clients and no formal design training?
In this episode, Kimberley Seldon speaks with Sara Malek Barney about the strategies that helped her launch and grow a thriving design firm. Drawing on lessons from the ente...
In this episode, Kimberley Seldon speaks with LeAnne Bunnell and Swati Goorha about the advantages of cooperative workspaces and collective buying groups for interior designers. From creating a professional environment for clients to sharing resources, ideas, and industry knowledge, these collabo...
What happens when an interior designer creates a clear vision for where they want their business to be in five years?
In this episode, Kimberley Seldon speaks with Stephanie Poore about how a long-term business plan helped guide her growth from startup to success. Stephanie shares practical less...
Why do some interior designers attract their perfect clients while others struggle to stand out?
In this episode, Kimberley Seldon speaks with Darla Powell about the power of branding, authenticity, and defining your ideal client. Darla explains why trying to appeal to everyone often weakens you...
Could a cooperative workspace help interior designers grow their business, expand their network, and create a stronger client experience?
In this episode, Kimberley Seldon explores the growing trend of cooperative workspaces designed specifically for interior designers. Featuring insights from T...
When should an interior designer walk away from a project?
In this episode, Kimberley Seldon shares a candid story about breaking one of her own business rules—and paying the price. What began as a promising project ultimately resulted in a loss, but also reinforced valuable lessons about bounda...
What does it take to transition from a corporate career to a thriving full-time interior design business?
In this episode, Kimberley Seldon speaks with Adam Scougall about his journey from the corporate world into professional interior design and the business lessons he learned along the way. Ad...
Is switching from hourly billing to flat fees the right move for your interior design business?
In this episode, Kimberley Seldon speaks with Jamie Ivey about her transition from hourly billing to flat fees and the lessons she learned along the way. While flat fees can offer advantages for both ...
In this episode, Kimberley Seldon speaks with Shawna Beckmann about practical sales strategies that help designers attract clients, close more projects, and build profitable businesses. Shawna explains why sales is less about selling products and more about helping clients understand the outcomes...
What happens when interior designers identify the habits holding them back—and commit to changing them?
In this episode, Kimberley Seldon speaks with Business of Design™ members Elizabeth Scruggs, Christie Leu, and Yaron Linett about the business challenges they faced and the changes that helped...
What happens when an interior design business grows without systems—and how much easier does it become once proven processes are in place?
In this episode, Kimberley Seldon speaks with Lesley Myrick, a former employee and current Business of Design™ member, about what it was like working in Kimb...
Could your brand be preventing potential clients from becoming paying customers?
In this episode, Kimberley Seldon speaks with Nicole Heymer about the importance of brand positioning and how a brand audit can uncover weaknesses that may be limiting business growth. Nicole explains why be
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