ABOUT BUSINESS OF DESIGN®
Building Better Businesses for Interior Designers Since 2004
For more than two decades, Business of Design® has helped interior designers create profitable, sustainable businesses through proven systems, practical education, and a supportive global community.
WHO WE ARE
Business of Design® is the leading business training and coaching platform created exclusively for interior design professionals.
Founded by practicing interior designer Kimberley Seldon, Business of Design® was born from a simple truth: incredible design talent alone is not enough to build a successful business. Designers need systems, structure, financial clarity, and the confidence to lead their businesses with intention.
For more than two decades, we've helped thousands of interior designers around the world replace chaos with clarity, strengthen their operations, increase profitability, and create businesses that support both their creativity and their lives.
Everything we teach has been tested in the real world—through actual projects, real clients, and decades of hands-on experience. We don't teach theory. We teach what works.
WHAT WE DO
Business of Design® provides the education, systems, tools, and support interior designers need to run professional, profitable businesses.
Through our signature programs, coaching, courses, contracts, events, podcast, and global community, we help designers:
- Lead clients with confidence
- Build repeatable systems and processes
- Improve profitability and cash flow
- Price and sell their services with authority
- Manage projects predictably
- Strengthen communication and boundaries
- Scale their businesses with intention
Our proven frameworks, including the BOD™ 15 Step Project Management Strategy, give designers a practical roadmap for running a successful design firm—without burnout or overwhelm.
Our Mission
Our mission is to empower interior design professionals to build businesses that are as exceptional as the spaces they create.
We believe designers deserve profitable, sustainable businesses that support their talent, reward their expertise, and allow them to do their best work.
By providing practical education, proven systems, and a supportive community, we help designers move from reactive business owners to confident CEOs—creating stronger businesses, better client experiences, and more fulfilling careers.
MEET TEAM BOD®
Behind every Business of Design® program is a team of passionate professionals dedicated to helping interior designers succeed.
We believe deeply in the value of design and the people who create it. Together, we work to provide the guidance, systems, and support that empower designers to build thriving businesses and love the work they do.
Meet the people committed to helping you build the business your talent deserves.
Kimberley Seldon
Advocate in Chief, Founder
Kimberley Seldon is an accomplished interior designer and trusted authority in the design industry. She is the founder and principal of Kimberley Seldon Design Group, a successful interior design firm with offices in Toronto and Los Angeles. Alongside her design practice, Kimberley has built a strong media presence—hosting three of her own television shows for HGTV Canada, appearing nationally on Cityline and Citytv, and serving as the decorating editor of Style at Home magazine for 18 years.
In 2004, Kimberley founded Business of Design®, the original business education platform created specifically for interior designers. What began as a response to the real-world challenges designers face has grown into a global community supporting professionals around the world. Business of Design® is known for its clear, actionable systems that help designers work more professionally with clients, charge with confidence, and build firms that are both profitable and sustainable. Today, BOD™ is a trusted resource for designers who want to build a business that supports their creativity—and their life.
Cheryl Horne
Director of Operations, Business Coach
As Director of Operations and Business Coach at Business of Design®, Cheryl helps interior designers scale and systematize their businesses through proven programs and strategic coaching.
With nearly 20 years at Business of Design® and over a decade of coaching experience, Cheryl works with designers worldwide to implement effective systems, improve operations, and increase profitability. She has a background in business development, finance, and project management, and holds a Bachelor of Business Administration from Trent University.
Larry Goldberg
BOD™ CFO, Advisor
Mr. Goldberg is a seasoned, operationally focused, financial executive with a very diverse experience set including private and public equity financings, debt financing, banking relationships, public markets and regulatory affairs, and board/audit committee membership, across a wide variety of industries.
Mr. Goldberg obtained his B. Comm from the Rotman School of Business and his CPA, CA designation while working at Price Waterhouse (now Pricewaterhouse Coopers).
Janeen Laudenback
Live Programs Coordinator
Janeen is the Program Manager for Business of Design®, and is responsible for developing program content for a variety of written, on-line and live BOD learning platforms.
Janeen earned her Bachelor of Arts degree in Recreation and Leisure Studies from California State University, Long Beach, and a Master of Science degree in Leadership and Management from University of La Verne. She has worked for Business of Design in various roles since 2006.
