EP 140 | The Interior Designer’s Journey to Entrepreneurship with Sakina Khawaja

Building a successful interior design business is rarely a straight path.

In this episode, Kimberley Seldon is joined by Sakina Khawaja to discuss the lessons, challenges, and mindset shifts that shaped her 17-year journey to entrepreneurship.

From outsourcing and time management to marketing and business growth, Sakina shares practical insights that help interior designers focus on high-value work, improve efficiency, and avoid costly trial-and-error mistakes.

In this episode, we learn:
• Why eliminating tasks that don’t bring value or joy creates more space for meaningful work
• How outsourcing can increase efficiency and generate additional revenue
• Why learning from experienced mentors can reduce costly mistakes and accelerate growth
• How doing everything yourself comes at the expense of your most valuable resource — time
• Why testing multiple marketing messages improves online campaign performance
• How refining systems and operations supports long-term business growth
• Why intentional delegation helps interior designers focus on creativity, leadership, and profitability
• How entrepreneurship becomes easier with the right support, strategy, and mindset

Design Intervention

Choose a mentor.

Sakina Khawaja

With over 17 years of experience in development and implementation of marketing and communications policies, Sakina can provide the right blend of strategies to make your project a success. She has had extensive opportunities to develop in several industries such as luxury, fashion, digital media, interior design, lifestyle, design/build, writing and publishing. Sakina’s career has taken her many places and allowed her to gain valuable experience, but her true passion is always in design and décor where she can share her creative vision and make clients aesthetically happy.

www.fwluxe.com

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