EP 480 | Scrappy Marketing Beats Perfection: How Interior Designers Get Clients with Elizabeth Rees

Struggling to get clients for your interior design business?

You’re not alone—and it’s probably not a talent issue.

In this episode, Kimberley Seldon sits down with Elizabeth Rees to break down what actually works when it comes to marketing for interior designers. Because the designers landing projects aren’t necessarily more skilled—they’re simply more visible, more consistent, and more willing to take action before they feel ready.

If you’ve been relying on referrals, posting on social media without results, or waiting for the “right time” to put yourself out there, this conversation will change how you approach growth.

This is a practical, no-fluff look at how to build traction, generate leads, and create momentum in your interior design business—without waiting for perfection.

What you’ll learn in this episode:

• Why referrals alone won’t sustain long-term growth in your interior design business
• How to get interior design clients—even if you have no network
• The real purpose of networking and how to use it to generate opportunities
• Why visibility matters more than perfection in your marketing strategy
• How to measure ROI beyond immediate revenue and short-term wins
• The difference between being busy and being strategically visible
• How to repurpose content to increase reach without extra work
• Why in-person networking is still one of the fastest ways to grow
• How rejection helps you build momentum and resilience
• What “scrappy marketing” looks like when scaling your design business 

DESIGN INTERVENTION

Listen first. Build second. The most successful businesses aren’t built on assumptions—they’re built on what clients actually tell you they need.

About Elizabeth Rees

Elizabeth Rees is the Founder of Chasing Paper, a design-forward wallcoverings company, and author of Wall Flowers: A Love Letter to Wallpaper. Established in 2013, the brand has grown beyond its peel-and-stick wallpaper roots to become a leader in the premium wallcoverings industry through creative collaborations with renowned designers, thoughtful print and pattern design, and believing in the power of transformation. Rees comes from generations of printers, carrying on her family’s legacy in her own way through Chasing Paper and celebrates the emotional impact and storytelling capabilities of wallpaper in her debut book, Wall Flowers. Rees resides in the Heartland of Milwaukee, Wisconsin, where Chasing Paper is based, with her husband Brian and two daughters.

https://chasingpaper.com/

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