How can interior designers charge premium fees without losing the respect of clients or trades?
In this episode, Kimberley Seldon begins a two-part conversation with Pricing Creativity author Blair Enns about value-based pricing, positioning, and the mindset required to build a more profitable i...
What are the biggest business lessons interior designers need to build a more profitable and sustainable firm?
In this episode, Kimberley Seldon shares key insights and takeaways from the Business of Design™ Conference in Las Vegas, covering the systems, mindset shifts, and operational strategie...
Great interior design is about more than how a space looks — it’s about how it feels.
In this episode, Kimberley Seldon is joined by Andrew Richmond to explore how interior designers can create more immersive and memorable spaces by considering all five senses throughout the design process.
Fro...
Do interior designers really need a business plan — even after they’ve already launched their business?
In this episode, Kimberley Seldon is joined by Bob Minhas to discuss how strategic business planning helps interior designers clarify their positioning, attract ideal clients, and create more ...
Do you own your interior design business — or does your business own you?
In this episode, Kimberley Seldon challenges the romanticized idea of “being your own boss” and explains what it really takes to build an interior design business that supports your life instead of consuming it.
Many desi...
What helps interior designers grow a stronger, more focused, and more profitable business?
In this episode, Kimberley Seldon continues her conversation with award-winning Australian designer Marylou Sobel to answer important questions about ideal clients, pricing creative expertise, and improvin...
Should interior designers charge hourly fees or flat fees?
In this episode, Kimberley Seldon answers questions from award-winning Australian designer Marylou Sobel about pricing structures, specialization, and how designers can create more profitable businesses by following proven systems and pr...
Can interior designers intentionally create environments that enhance creativity?
In this episode, Kimberley Seldon is joined by architect and creativity expert Donald M. Rattner to explore the science behind creativity and how designers can optimize their spaces, routines, and environments for ...
What separates overwhelmed interior designers from profitable, well-run firms?
In this episode, Kimberley Seldon is joined by Washington DC designer Annie Elliott to discuss why working ON your business — not just in it — is essential for long-term success.
By improving systems, refining operat...
What if the biggest thing holding your interior design business back is the belief that change won’t work?
In this episode, Kimberley Seldon explores why so many interior designers resist change — even when current systems, pricing, or processes are causing frustration, stress, or financial stru...
Building a successful interior design business is rarely a straight path.
In this episode, Kimberley Seldon is joined by Sakina Khawaja to discuss the lessons, challenges, and mindset shifts that shaped her 17-year journey to entrepreneurship.
From outsourcing and time management to marketing a...
For many interior designers, scope creep feels like one of the biggest threats to profitability. But what if it could actually become an opportunity?
In this episode, Kimberley Seldon explores the hidden upside of scope creep and explains how interior designers can protect themselves financially...
