EP 145 | Growing Your Interior Design Business with Marylou Sobel (Part 2)

What helps interior designers grow a stronger, more focused, and more profitable business?

In this episode, Kimberley Seldon continues her conversation with award-winning Australian designer Marylou Sobel to answer important questions about ideal clients, pricing creative expertise, and improving business systems.

From narrowing your focus to gaining valuable client feedback, Marylou shares practical strategies that help interior designers refine their services, strengthen operations, and spend more time doing the creative work they love.

In this episode, we learn:
• Why narrowing your focus helps attract better-fit interior design clients
• How following the BOD™ 15 STEP Project Management Strategy improves project outcomes
• Why client surveys provide valuable business and marketing insights
• How gathering feedback strengthens client relationships and services
• Why delegation allows designers to focus more on creativity and leadership
• How stronger systems create more efficiency, profitability, and confidence
• Why understanding your ideal client helps guide every business decision

Design Intervention

To grow a business, employ the correct staff, that can benefit your business, even if you feel like you can’t afford the salaries. Instead of wearing all the hats, hire staff to free up some of your time.

Marylou Sobel, one of Australia’s premier interior designers, is known for the exceptional service and the unique, one-of-a-kind interiors she creates for prominent clients around the country.

Marylou, an award-winning full-service designer, provides everything from space planning to project management. She customizes and personalizes her designs to fit each client’s lifestyle, saving them time, money and stress in the process.

Clients use words like “fantastic,” “outstanding,” “incredible style and taste,” “extremely talented,” and “a pleasure to work with” to describe her. She has designed four homes for a single client, and often works with different generations of the same family.

She is a past winner of the “Top 50 Rooms” honours by Australian House & Garden magazine, and other design awards, and her work has been featured in several publications, including the book “Interior Design Review” by Andrew Martin.

www.marylousobel.com.au

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