EP 147 | Why Interior Designers Need a Business Plan with Bob Minhas
Do interior designers really need a business plan — even after they’ve already launched their business?
In this episode, Kimberley Seldon is joined by Bob Minhas to discuss how strategic business planning helps interior designers clarify their positioning, attract ideal clients, and create more profitable offers.
A strong business plan is about more than financial projections. It’s about understanding your clients, refining your services, and building a business around what your ideal customer truly values. Bob shares practical strategies for creating a focused, competitive, and sustainable interior design business.
In this episode, we learn:
• Why interviewing existing and ideal clients reveals valuable business insights
• How understanding client motivations and pain points strengthens your service offering
• Why identifying your ideal client improves marketing and positioning
• How narrowing your focus helps attract better-fit interior design clients
• Why successful offers are built around client needs — not just designer preferences
• How pricing can position your services as premium and differentiated
• Why testing your offer with ideal clients improves business decisions
• How pricing at market value supports profitability and professional credibility
Design Intervention
Build a tribe of five—those people who inspire and motivate you.
Bob Minhas discovered entrepreneurship out of necessity, but quickly fell in love with the creativity and freedom required to run his own business. After launching various business ventures, Bob set his sights on helping the next wave of entrepreneurs take ideas and launch them into full-fledged businesses. To date, Bob has helped over 500 entrepreneurs through one-on-one coaching, workshops and speaking engagements. When he’s not coaching entrepreneurs Bob can be found supporting initiatives and projects around mental health such as 2018’s TEDxNewmarket, centering on his yoga mat and enjoying life as a father of three
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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