The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 024 | How Interior Designers Handle Mistakes Professionally with Kimberley Seldon Sep 07, 2017

Mistakes happen. The question is not whether you’ll make one—it’s how you’ll respond when you do.

In this episode, Kimberley Seldon tackles a reality every interior designer faces: errors, omissions, delays, and unexpected challenges. In a profession that involves managing countless details, tra...

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EP 023 | Why Every Interior Designer Needs a Strong Brand with Bruce Philp (Part 1) Aug 29, 2017

Why do some designers attract ideal clients effortlessly while others struggle to stand out?

In this episode, Kimberley Seldon speaks with branding expert and author Bruce Philp about the power of branding and why every interior designer already has one—whether they’ve created it intentionally o...

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EP 022 | How Interior Designers Close More Sales with Aysun Kuck (Part 2) Aug 21, 2017

What happens after a potential client reaches out—and how do you turn that inquiry into a paying client?

In this episode, Kimberley Seldon welcomes back Aysun Kuck to continue the conversation on sales, consultations, and client conversion. Building on the lessons from EP 014, Aysun shares pract...

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EP 021 | Why Interior Design Is Harder Than Clients Realize with Kimberley Seldon Aug 14, 2017

Ever wonder why a seemingly simple design decision can involve dozens of steps behind the scenes?

In this episode, Kimberley Seldon pulls back the curtain on the complexity of interior design by walking listeners through the process of creating a single custom pillow. What appears simple to clie...

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EP 020 | What Interior Designers Learn from Their Own Renovations with Jackie Glass Aug 08, 2017

Why is renovating your own home often harder than working for a client?

In this episode, Kimberley Seldon speaks with Jackie Glass about the unique challenges and rewards of designing for yourself. While personal projects offer creative freedom, they also provide valuable lessons about decision-...

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EP 019 | How Interior Designers Build Strong Vendor Relationships with LuAnn Nigara Jul 31, 2017

Great design projects don’t happen alone. Behind every successful interior designer is a network of talented vendors, suppliers, and trades who help bring ideas to life.

In this episode, Kimberley Seldon speaks with LuAnn Nigara, window treatment specialist and host of A Well-Designed Business®,...

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EP 018 | How Interior Designers Avoid Project Horror Stories with Kimberley Seldon Jul 24, 2017

Every interior designer has a project horror story.

No matter how talented, organized, or experienced you are, mistakes, miscommunications, and unexpected setbacks are part of managing complex projects. The goal isn’t to avoid every problem—it’s to recognize the common pitfalls and put systems i...

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EP 017 | Expanding Interior Design Services with Landscape Design with Carson Arthur Jul 17, 2017

Are you overlooking one of the biggest opportunities to add value for your clients?

In this episode, Kimberley Seldon speaks with landscape designer and HGTV personality Carson Arthur about the benefits of taking a whole-home approach to design. By considering exterior spaces alongside interiors...

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EP 016 | Transitioning into Interior Design with Adam Scougall Jul 11, 2017

What does it take to leave one career behind and build a successful interior design business?

In this episode, Kimberley Seldon speaks with Adam Scougall about his transition from the finance industry into interior design. Adam shares his experience as a business owner before implementing Busine...

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EP 015 | Why Scope Creep is Good for Interior Designers with Kimberley Seldon Jul 03, 2017

Most interior designers dread scope creep.

When a project expands beyond the original plan, it can feel frustrating, overwhelming, and unprofitable. But what if scope creep isn’t always a problem? In this episode, Kimberley Seldon explores both sides of scope creep and explains how designers can...

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EP 014 | How Interior Designers Close the Sale with Aysun Kuck (Part 1) Jun 26, 2017

Want to convert more inquiries into paying clients?

In this episode, Kimberley Seldon speaks with Aysun Kuck about the art and strategy of closing the sale. From the first phone call to securing a consultation, Aysun shares practical techniques that help interior designers communicate value, bui...

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EP 013 | Managing Interior Design Client Expectations with Shai DeLuca Tamasi Jun 13, 2017

Great projects don’t happen because clients are easy. They happen because designers know how to manage expectations.

In this episode, Kimberley Seldon speaks with Shai DeLuca Tamasi about one of the most important skills an interior designer can develop: client management. Rather than trying to ...

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