How Interior Designers Close the Sale

EP 014 | How Interior Designers Close the Sale with Aysun Kuck (Part 1)

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Want to convert more inquiries into paying clients?

In this episode, Kimberley Seldon speaks with Aysun Kuck about the art and strategy of closing the sale. From the first phone call to securing a consultation, Aysun shares practical techniques that help interior designers communicate value, build trust, and move prospective clients confidently to the next step.

For interior designers looking to improve their sales skills and grow their business, this episode provides actionable advice that can be implemented immediately.

In this episode, we learn:
• How enthusiasm and confidence come through in your voice during client conversations
• Why every inquiry call should have a clear purpose and objective
• How to quickly identify different client personalities and needs
• Why getting paid upfront is a professional and effective business practice
• How a structured sales process improves client conversion rates
• Why confidence and preparation are essential to closing more consultations

Listen to Part 2 in EP 022, where Aysun shares additional strategies for follow-up, lead qualification, budgeting conversations, and consultation timing.

Take Aways

Put a smile on your voice before calling the client back. They can always tell when you are rushed, too eager or impatient.

Never lower your fees. Never.


Meet Aysun Kuck

Aysun is a Best Practices Sales Coach (specializing in booking interior design consultations and closing the sale) and Intuitive Coach (teaching success strategies) servicing her delighted and successful clients since 1992. For the past 15 years, her primary focus has been in Promotion, Events, Media Partnerships & excellence in Client Services for high-profile clients in the fields of interior design, humour and wellness, celebrity speakers and presenters. She is the creator/facilitator of the popular “Steps to Well Being” workshop as well as a published author. Aysun lives in Toronto.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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