EP 022 | How Interior Designers Close More Sales with Aysun Kuck (Part 2)

What happens after a potential client reaches out—and how do you turn that inquiry into a paying client?

In this episode, Kimberley Seldon welcomes back Aysun Kuck to continue the conversation on sales, consultations, and client conversion. Building on the lessons from EP 014, Aysun shares practical techniques for following up effectively, qualifying leads, and guiding prospects toward a confident decision.

For interior designers who want to improve their sales process and convert more inquiries into projects, this episode offers actionable strategies you can implement immediately.

In this episode, we learn:
• Why exceptional follow-up is one of the most powerful sales tools available
• What information should be included in an effective lead form
• How to discuss budget comfortably and professionally with potential clients
• Why timing matters when scheduling consultations
• How a structured intake process leads to better-qualified clients
• Why confidence and consistency improve conversion rates and client relationships

Take Aways

Aysun suggests practicing fabulous follow up by keeping a lead form. A lead form is the document that shows you the status of each and every caller to your company.

Aysun is a Best Practices Sales Coach (specializing in booking interior design consultations and closing the sale) and Intuitive Coach (teaching success strategies) servicing her delighted and successful clients since 1992. For the past 15 years, her primary focus has been in Promotion, Events, Media Partnerships & excellence in Client Services for high-profile clients in the fields of interior design, humour and wellness, celebrity speakers and presenters. She is the creator/facilitator of the popular “Steps to Well Being” workshop as well as a published author. Aysun lives in Toronto.