The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 102 | Shared Workspaces for Interior Designers with 3 Business of Design® Alumni Mar 04, 2019

Could a cooperative workspace help interior designers grow their business, expand their network, and create a stronger client experience?

In this episode, Kimberley Seldon explores the growing trend of cooperative workspaces designed specifically for interior designers. Featuring insights from T...

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EP 101 | How Interior Designers Can Spot Red Flags Before It’s Too Late with Kimberley Seldon Feb 25, 2019

When should an interior designer walk away from a project?

In this episode, Kimberley Seldon shares a candid story about breaking one of her own business rules—and paying the price. What began as a promising project ultimately resulted in a loss, but also reinforced valuable lessons about bounda...

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EP 100 | How Adam Scougall Built a Successful Interior Design Business Feb 18, 2019

What does it take to transition from a corporate career to a thriving full-time interior design business?

In this episode, Kimberley Seldon speaks with Adam Scougall about his journey from the corporate world into professional interior design and the business lessons he learned along the way. Ad...

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EP 099 | Should Interior Designers Switch to Flat Fees? with Jamie Ivey Feb 11, 2019

Is switching from hourly billing to flat fees the right move for your interior design business?

In this episode, Kimberley Seldon speaks with Jamie Ivey about her transition from hourly billing to flat fees and the lessons she learned along the way. While flat fees can offer advantages for both ...

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EP 098 | Sales Strategies for Interior Designers with Shawna Beckmann Feb 04, 2019

In this episode, Kimberley Seldon speaks with Shawna Beckmann about practical sales strategies that help designers attract clients, close more projects, and build profitable businesses. Shawna explains why sales is less about selling products and more about helping clients understand the outcomes...

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EP 097 | How Interior Designers Can Break Bad Business Habits with Business of Design® Alumni Jan 28, 2019

What happens when interior designers identify the habits holding them back—and commit to changing them?

In this episode, Kimberley Seldon speaks with Business of Design™ members Elizabeth Scruggs, Christie Leu, and Yaron Linett about the business challenges they faced and the changes that helped...

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EP 096 | How the BOD™ 15 STEP Project Management Strategy Transforms Design Firms with Lesley Myrick Jan 21, 2019

What happens when an interior design business grows without systems—and how much easier does it become once proven processes are in place?

In this episode, Kimberley Seldon speaks with Lesley Myrick, a former employee and current Business of Design™ member, about what it was like working in Kimb...

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EP 095 | How Interior Designers Can Fix a Broken Brand with Nicole Heymer Jan 14, 2019

Could your brand be preventing potential clients from becoming paying customers?

In this episode, Kimberley Seldon speaks with Nicole Heymer about the importance of brand positioning and how a brand audit can uncover weaknesses that may be limiting business growth. Nicole explains why be

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EP 094 | Instagram Marketing for Interior Designers with Elise Darma Jan 07, 2019

Are you using Instagram to grow your interior design business—or just to admire beautiful spaces?

In this episode, Kimberley Seldon speaks with Elise Darma about how interior designers can use Instagram as a strategic marketing tool rather than simply a social platform. Elise shares practical ad...

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EP 093 | Staging Strategies Every Interior Designer Should Know with Nina Doiron Dec 31, 2018

What can interior designers learn from the business and marketing strategies used by successful home stagers?

In this episode, Kimberley Seldon speaks with Nina Doiron about the principles that make staging professionals successful and how many of those same strategies apply to interior design b...

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EP 092 | Kimberley Seldon’s Best Business Practices for Interior Designers – REPEAT Dec 24, 2018

What are the most important business practices every interior designer should implement to create a profitable, sustainable business?

In this episode, Kimberley Seldon shares her top business principles for running a successful design firm. From systems and client qualification to integrity and ...

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EP 091 | Communication Skills Every Interior Designer Needs with Sherry Millien Dec 17, 2018

What if the skills that make you a better advocate also make you a better interior designer?

In this episode, Kimberley Seldon speaks with Sherry Millien about her unconventional path to design success. After stepping away from her career for seven years to advocate for her daughter, Sherry retu...

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