EP 094 | Instagram Marketing for Interior Designers with Elise Darma
Are you using Instagram to grow your interior design business—or just to admire beautiful spaces?
In this episode, Kimberley Seldon speaks with Elise Darma about how interior designers can use Instagram as a strategic marketing tool rather than simply a social platform. Elise shares practical advice for attracting the right audience, creating purposeful content, and turning followers into potential clients.
For interior designers looking to improve their online presence, this conversation offers actionable strategies for making Instagram a more effective part of their marketing plan.
In this episode, we learn:
• Why Instagram should be treated as a marketing platform, not just a social outlet
• The difference between Instagram Stories and the static feed—and how to use each effectively
• How content themes create a more strategic and consistent presence
• Why quality followers matter more than follower count
• How a strong bio and clear call to action can increase engagement and inquiries
• Why intentional content helps attract better-fit clients
Take Aways
The Big Leap by Gay Hendricks
Design Intervention
Elise Darma says, “Do fewer things better.” Stop chasing every shiny object and focus on your best revenue stream.
Take Elise Darma’s FREE Instagram Masterclass. We did!
Elise Darma makes beaches, coffee shops and co-working spaces her office by working remotely, all while growing her international marketing agency, Canupy. She’s run her agency full-time through over 30 international cities, with spotty Wi-Fi and monkeys grabbing at her snacks (true story).
Through her agency, she’s collectively grown Instagram accounts to over 250,000 followers, brokered hundreds of deals between influencers and brands, and has delivered more blogs and newsletters than she can count.
With an Instagram following of over 70,000, Elise additionally offers online courses and one-on-one coaching to other aspiring “travelpreneurs” who seek freedom from the 9-5.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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