EP 165 | How Interior Designers Can Improve Their Business During Slow Periods with Kimberley Seldon
What if slowing down was actually the perfect opportunity to strengthen your interior design business?
In this episode, Kimberley Seldon encourages interior designers to use periods of uncertainty and slower business activity to reassess, refine, and improve the way they operate.
Instead of waiting for things to “go back to normal,” Kimberley explains how intentional reflection and strategic improvements can position designers for stronger growth, better clients, and greater profitability moving forward.
In this episode, we learn:
• Why slowing down creates valuable time to work on your business
• How refining your sales pitch can improve client conversions
• Why your website should speak directly to your ideal interior design client
• How clearer messaging helps attract better-fit projects and clients
• Why giving yourself permission to say no can protect your energy and focus
• How referring projects to trusted design colleagues can strengthen professional relationships
• Why strategic business improvements made during slower seasons create long-term success
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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