EP 156 | Kimberley Seldon’s Journey to Building Business of Design® with Andrew Mitchell
How did Kimberley Seldon transform years of hard-earned lessons into Business of Design®?
In this episode, Andrew Mitchell interviews Kimberley Seldon about her journey as an interior designer, the challenges she faced early in business, and the experiences that ultimately inspired the creation of the Business of Design® community.
From costly mistakes to breakthrough systems, Kimberley shares the lessons that shaped her philosophy on project management, profitability, and building a sustainable interior design business.
In this episode, we learn:
• Why systems and processes can completely transform an interior design business
• How mistakes, while painful and expensive, create valuable learning opportunities
• Why ongoing education is essential for long-term success
• How Kimberley’s experiences shaped the Business of Design® methodology
• Why growth in business requires adaptability, resilience, and continuous learning
• How stronger systems help interior designers gain control, confidence, and profitability
Andrew Mitchell is a successful interior designer based in Melbourne, Australia. Having run his business for almost 20 years, he is confident that he has made almost every mistake under the sun (and if he’s honest, still continues to make them!).
He set up The Design Coach 2 years ago, born from a love of sharing his many years of industry experience and a passion for empowering designers with the tools to build a successful business. Having struggled with isolation and a heavy case of “Imposter Syndrome” in the early years of his business, Andrew is driven to ensure that designers take the necessary steps to learn the foundations of healthy self-care so that they experience success in all areas of their life, not just their work.
In 2 short years The Design Coach has grown to a worldwide community and plays host to a variety of exciting and educational events including Masterclasses with industry influencers, Design Lab sessions that dissect the design process and hugely successful retreats to Byron Bay on the north coast of NSW, Australia.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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