EP 154 | Goal Setting for Interior Designers with Andrew Mitchell

Why do some interior designers stay focused and grow their business — while others feel stuck and overwhelmed?

In this episode, Kimberley Seldon is joined by design coach Andrew Mitchell to discuss the power of strategic goal setting and how clear direction helps interior designers navigate challenges, stay motivated, and build long-term success.

Running a design business comes with constant pressure and inevitable setbacks. Andrew explains why intentional goals, consistent action, and the right mindset help designers maintain momentum and make better decisions — even during difficult periods.

In this episode, we learn:
• Why goal setting is essential for long-term business growth and clarity
• How short-, medium-, and long-term goals keep interior designers moving forward
• Why setting BIG goals creates motivation and stronger vision
• The difference between attachment and detachment when pursuing goals
• How taking action builds confidence and momentum
• Why strategic planning helps interior designers navigate setbacks more effectively
• How intentional goal setting creates stronger focus, resilience, and business success

Design Intervention

Be kind. To yourself, and to others. You’ll be a better businessperson and you will contribute to a better world.

Andrew Mitchell is a successful interior designer based in Melbourne, Australia. Having run his business for almost 20 years, he is confident that he has made almost every mistake under the sun (and if he’s honest, still continues to make them!).

He set up The Design Coach 2 years ago, born from a love of sharing his many years of industry experience and a passion for empowering designers with the tools to build a successful business. Having struggled with isolation and a heavy case of “Imposter Syndrome” in the early years of his business, Andrew is driven to ensure that designers take the necessary steps to learn the foundations of healthy self-care so that they experience success in all areas of their life, not just their work.

In 2 short years, The Design Coach has grown to a worldwide community and plays host to a variety of exciting and educational events including Masterclasses with industry influencers, Design Lab sessions that dissect the design process and hugely successful retreats to Byron Bay on the north coast of NSW, Australia.

Andrew Mitchell is a successful interior designer based in Melbourne, Australia. Having run his business for almost 20 years, he is confident that he has made almost every mistake under the sun (and if he’s honest, still continues to make them!).

He set up The Design Coach 2 years ago, born from a love of sharing his many years of industry experience and a passion for empowering designers with the tools to build a successful business. Having struggled with isolation and a heavy case of “Imposter Syndrome” in the early years of his business, Andrew is driven to ensure that designers take the necessary steps to learn the foundations of healthy self-care so that they experience success in all areas of their life, not just their work.

In 2 short years, The Design Coach has grown to a worldwide community and plays host to a variety of exciting and educational events including Masterclasses with industry influencers, Design Lab sessions that dissect the design process and hugely successful retreats to Byron Bay on the north coast of NSW, Australia.

www.thedesigncoach.com.au

Facebook | @thedesigncoachaustralia

Instagram | @thedesigncoach_au