EP 127 | Should Interior Designers Take on a Business Partner? with Toledo Geller (Part 1)

Is finding the right business partner the key to growing a successful interior design firm?

In this episode, Kimberley Seldon speaks with Jessica Geller and Virginia Toledo of Toledo Geller about the realities of business partnerships, how complementary strengths create stronger firms, and what interior designers should consider before bringing someone into the business.

While many solo designers dream of sharing the pressures of entrepreneurship, successful partnerships require trust, communication, and clearly defined roles. Jessica and Virginia share practical advice for designers considering partnerships and explain how thoughtful collaboration can support long-term growth.

In this episode, we learn:
• Why hiring someone first can help determine whether a future partnership makes sense
• How economic shifts create opportunities to reassess and refine your ideal client focus
• Why friends and family members are not always the best business partners
• How project-based collaboration helps vet potential partners more carefully
• Why assigning clear responsibilities strengthens business operations
• How complementary skill sets create more balanced and successful partnerships
• Why addressing partnership issues directly is essential for long-term success
• How non-design professionals — such as contractors, architects, or builders — may also make valuable business partners
• Why strong communication and accountability are critical in any design business partnership

About Virginia Toledo & Jessica Geller 

Toledo Geller is a boutique firm that excels at delivering turn-key, custom residences for singles, couples and families who value exceptional design.

Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living. Getting to know their clients intimately, thoroughly understanding their wish lists and worries, allows Toledo Geller to create a unique, luxury living space that truly reflects who they are—and what they love.

With their mastery of both the design and construction process, Toledo Geller partners with architects and builders from the blueprint stage to completion, providing project management and development oversight. The team works tirelessly to ensure the integrity of each project from start to finish—intent on not just meeting, but exceeding, clients’ expectations.

Toledo Geller was founded over a decade ago and they have been declared House Beautiful’s “Next Wave,” and have been finalists in Innovations in Interior Design, “Ones to Watch” and “Rising Stars” by industry magazines and associations.

www.toledogeller.com

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