EP 111 | How Interior Designers Can Hire and Delegate to Grow Their Business with Toledo Geller

What does it take to grow an interior design firm beyond the point where everything depends on you?

In this episode, Kimberley Seldon speaks with Jessica Geller and Virginia Toledo of Toledo Geller about hiring, delegation, and creating the systems necessary to scale a design business. They share practical lessons on building a team, documenting processes, and letting go of tasks so owners can focus on higher-value work.

For interior designers looking to grow, this conversation highlights why strong systems, clear expectations, and effective delegation are essential for sustainable success.

In this episode, we learn:
• Why scaling your business requires letting go of some tasks and responsibilities
• How systems and the BOD™ 15 STEP Project Management Strategy™ create clarity and consistency
• Why documenting procedures and creating an operations manual reduces chaos and saves time
• How hiring thoughtfully and interviewing effectively leads to stronger team members
• Why delegating responsibilities helps free up time and increase profitability
• How avoiding micromanagement empowers employees and strengthens accountability
• Why encouraging team members to bring solutions—not just problems—supports business growth

Asana is the work management platform Toledo Geller uses to store daily tasks.

Design Intervention

Audit the financial aspects of your business. Analyze the numbers to determine what you’re really earning.

About Virginia Toledo & Jessica Geller 

Toledo Geller is a boutique firm that excels at delivering turn-key, custom residences for singles, couples and families who value exceptional design.

Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living. Getting to know their clients intimately, thoroughly understanding their wish lists and worries, allows Toledo Geller to create a unique, luxury living space that truly reflects who they are—and what they love.

With their mastery of both the design and construction process, Toledo Geller partners with architects and builders from the blueprint stage to completion, providing project management and development oversight. The team works tirelessly to ensure the integrity of each project from start to finish—intent on not just meeting, but exceeding, clients’ expectations.

Toledo Geller was founded over a decade ago and they have been declared House Beautiful’s “Next Wave,” and have been finalists in Innovations in Interior Design, “Ones to Watch” and “Rising Stars” by industry magazines and associations.

www.toledogeller.com