EP 038 | Coaching for Interior Design Business Growth with Enza Ricco
What does it really take to build a more profitable interior design business?
In this episode, Kimberley Seldon opens the door to a live coaching session with Business of Design™ member Enza Ricco. Together, they tackle some of the most common challenges interior designers face, including pricing, collections, client communication, marketing, and business development.
For interior designers looking for practical advice they can apply immediately, this candid coaching conversation offers valuable insights into building confidence, improving cash flow, and creating sustainable growth.
In this episode, we learn:
• How to confidently ask for the fees your services deserve
• Best practices for collecting deposits before purchasing goods and services
• How to explain design fees on smaller projects without undermining your value
• Why staying connected with past clients can lead to repeat business and referrals
• Strategies for generating new inquiries and growing your client pipeline
• How to diplomatically respond when clients want to reuse existing furnishings and décor
Take Aways
Having an experienced advisor in your corner is one way to catapult your business to success. Book Kimberley for a one-hour “save-me” session, or for a 3 or 6 month coaching package.
Enza is Principal Designer at Fig Interiors; a Toronto based, full service design and decorating firm, specializing in residential interiors that embody quiet, liveable luxury with a little edge.
As a designer, Enza being surrounded by beauty and looks to incorporate beauty into the everyday; believing that beauty has a powerful effect on how we live and feel.
Enza loves to design, create and transform her clients’ surroundings into places of beauty and comfort, beyond what they ever imagined; exceeding their expectations through her thoughtful design approach, impeccable attention to detail, and professionalism; always executing each project to the highest quality standards.
As well as being an Accredited member of the Decorators and Designers Association of Canada (DDA), formerly know as the Canadian Decorator’s Association (CDECA), Enza has also had the privilege of serving on the Board of Directors for the Canadian Decorators’ Association (CDECA). Enza is also a member of the National Kitchen & Bath Association (NKBA).
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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