EP 037 | How Interior Designers Build Confidence in Their Decisions with Vicky Sanderson
Do you trust your design instincts enough to stand behind your recommendations?
In this episode, Kimberley Seldon speaks with Vicky Sanderson about one of the most important skills an interior designer can develop: having an opinion. Clients hire designers for guidance, expertise, and direction—not endless options and uncertainty. Vicky shares how designers can confidently communicate recommendations while staying focused on what’s best for the project.
For interior designers looking to strengthen their authority and attract ideal clients, this episode offers practical insights on confidence, positioning, and professional judgment.
In this episode, we learn:
• Why clients hire designers for expert opinions and recommendations
• How to distinguish between personal preferences and what’s right for the project
• Why confidence in your decisions builds trust with clients
• How strong professional opinions improve project outcomes
• Why developing a clear point of view helps differentiate your business
• How a strong personal brand attracts clients who value your expertise
Take Aways
Random stuff Vicky Sanderson is not crazy about.
- Minimalism.
- Chasing trends.
- Live edge tables.
- Tassels.
- Drapes that go to the ceiling.
A self-confessed Opinion-ista, Vicky Sanderson has been writing and talking about décor, design and lifestyle issues for almost two decades, and has tested just about every home product known to humankind. Vicky writes widely read columns for The Toronto Star, Reno and Décor magazine, and her work has appeared in The Globe and Mail, House and Home and Canadian Living. She has also just launched a new website Around the House www.aroundthehouse.ca that covers design and lifestyle issues.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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