EP 029 | How Interior Designers Get Media Attention with Vicky Sanderson
Want to get your work published and build credibility as a design expert?
In this episode, Kimberley Seldon speaks with design journalist Vicky Sanderson about how interior designers can work effectively with the media to increase visibility, strengthen their brand, and attract ideal clients. With decades of experience covering the design industry, Vicky shares what editors, writers, and media outlets look for—and how designers can position themselves for success.
For interior designers interested in public relations, publishing opportunities, and thought leadership, this episode offers practical advice on earning meaningful media exposure.
In this episode, we learn:
• What supplied content is and how designers can use it strategically
• The difference between controlled and paid circulation publications
• The essential tools every designer needs for media outreach
• How media exposure can strengthen your brand and credibility
• Why building relationships with writers and editors matters
• How sharing your expertise can create new business opportunities
Take Aways
It’s worth investing in professional photographers, stylists and writers to give you a competitive edge and make the right impression. With photography, make sure to take both portrait (vertical) and landscape (horizontal) images so your images will work across all media.
Recommended Reading
Check out the article: Pro Photo = Pro Designer
A self-confessed Opinion-ista, Vicky Sanderson has been writing and talking about décor, design and lifestyle issues for almost two decades, and has tested just about every home product known to humankind. Vicky writes widely read columns for The Toronto Star, Reno and Décor magazine, and her work has appeared in The Globe and Mail, House and Home and Canadian Living. She has also just launched a new website Around the House www.aroundthehouse.ca that covers design and lifestyle issues.
Twitter: @ATHwithVicky
Instagram: @athwithvicky
Facebook: www.facebook.com/ATHWithVicky/
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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