EP 025 | When Interior Designers Should Rebrand with Jackie Glass

Is your brand still attracting the clients you want—or has your business outgrown it?

In this episode, Kimberley Seldon shares her own experience with rebranding and speaks with Jackie Glass about navigating a major brand transformation. As businesses evolve, brands must evolve too. A thoughtful rebrand can help designers attract better clients, support higher fees, and create a stronger market position.

For interior designers wondering whether it’s time to refresh their image, messaging, or business strategy, this episode offers valuable insights on growth, positioning, and professionalism.

In this episode, we learn:
• Why regularly evaluating your brand helps keep it relevant and effective
• How carefully curating your online presence strengthens your professional image
• Why raising your fees often encourages you to elevate your services and processes
• How stronger business rules create better client experiences and healthier boundaries
• Why continually developing relationships with new trades supports business growth
• How treating trades and industry partners with respect leads to stronger long-term partnerships

Take Aways

1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces.
2. Edit the photos that appear on your website. Quality over quantity.
3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time.

Principal Designer Jackie Glass of Jackie Glass Inc. is a regular design expert on Cityline and past editor of Homes Publishing’s Reno & Décor magazine. Jackie’s work has been featured in national publications including Style at Home, Canadian Living, House & Home, Canadian Home Trends and the Toronto Star. Jackie regularly appears live at trade and consumer shows to share her design expertise and the latest home decor trends.

Jackie Glass Inc. is a full-service design firm offering a range of residential renovation services including space planning and design, project management, furniture layout, window treatments, colour consultations and accessorizing.

Our service extends from conception to completion of every project. It is our goal to complete our clients’ projects within their individual budget and timeline constraints.

At Jackie Glass Inc., our professional design team is passionate about creating warm and welcoming living spaces for our discerning clients. We take great pride in providing each client with personalized service from start to finish of each project.

“I first became interested in interior decorating and design at a young age, after my older sister decided to turn the attic of our family’s century home into her bedroom. That meant I would inherit her bedroom and could decorate it to my taste.”

www.jackieglass.ca
Instagram: @jackieglassinc