When business slows down, it’s easy to panic—or worse, freeze. In this timely solo episode, Kimberley Seldon, Advocate-in-Chief at Business of Design®, shares five smart, strategic moves interior designers can make when work feels quiet, uncertain, or stalled.
Rather than waiting things out or s...
Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and w...
Leaving a stable corporate career to start an interior design business takes more than talent—it takes courage, clarity, and a willingness to risk comfort for fulfillment. In this episode, Kimberley Seldon sits down with Alexis Vitale, who made the bold leap from the corporate craft beer world in...
Some of the most powerful forces holding interior designers back aren’t external—they’re internal. In this solo episode, Kimberley Seldon takes a direct look at the quiet, persistent negative self-talk that undermines confidence, decision-making, and long-term success.
These stories often sound ...
Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.
Daniela explains h...
Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better ...
Succession planning can feel like a distant concern—but in reality, it’s one of the smartest ways to strengthen your design business right now. In this episode, Kimberley Seldon sits down with attorney Wendy Estela to unpack what intellectual property really means for interior designers and why
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Ever feel like you’re explaining yourself clearly—yet clients still aren’t hearing what you mean? Communication breakdowns are one of the most common (and costly) challenges in an interior design business. In this episode, Kimberley Seldon sits down with Sierra Collins, long-time BOD™ Partner a
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If you’ve ever worried that you’re charging too much, you’re in good company—it’s one of the most common fears among interior design professionals. In this episode, Kimberley Seldon sits down with interior designer and BOD™ Member, Kristen Apicerno to share a powerful story of transformation that...
If you want the option to sell your design firm one day—even if that day feels far off—the decisions you make nowmatter. In this episode, Kimberley Seldon is joined by Brad Farris to break down what actually makes an interior design business valuable, transferable, and attractive to buyers.
Brad...
If you’re exhausted from creating content that disappears into social media algorithms, you’re not alone. In this episode, Kimberley Seldon is joined by website strategist Elle Kwan to explore a low-social marketing strategy that helps interior designers attract the right clients—without being de...
Strong businesses are built on strong relationships. In this episode, Kimberley Seldon sits down with Laurie Laizure to explore how community—when nurtured intentionally—creates opportunity, visibility, and long-term growth for interior designers. The Interior Design Community embodies this idea....
