EP 426 | 10% Right: How Interior Designers Improve Client Relationships from the Inside Out with Janine Aurichio
Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems.
While strong processes absolutely improve communication and outcomes, this conversation goes deeper into what’s happening between our ears. Janine introduces practical mindset tools that help designers shift negative thought patterns, navigate conflict with confidence, and build more cooperative, respectful client relationships over time.
If you’ve ever felt stuck in recurring client challenges—even when your systems are solid—this episode will help you see where mindset may be undermining your best efforts, and how to correct course.
What you’ll learn in this episode:
- How the “10% right” principle supports healthier conflict resolution
- How applying a 3:1 positive ratio improves client interactions and outcomes
- How to consult your elder, wiser self when facing difficult decisions
- Why celebrating small wins creates momentum and lasting change
Master your mindset with Janine’s Mental Fitness Master Class.
DESIGN INTERVENTION
Clarity comes through action. In other words, you can’t think your way into the right next action; you have to take the first step on the path to see the path.
About Janine Aurichio, MBA, WPCC, MIM
Janine is a sought-after business consultant and mental fitness coach for design firms and leaders who want big, meaningful transformation. She works with architecture and interior design firms and their leaders to create better, happier humans and businesses from the inside out. With 20 years in the industry, she brings expertise and empathy, backed by a Columbia MBA, a corporate marketing career, and over a decade immersed in personal growth and development. Janine’s unique blend of superpowers—artistic, scientific and magical—makes her the perfect guide for creative leaders who seek a thriving business with lasting peace-of-mind.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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