As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same level of intention into your own business and life? In this episode, Kimberley Seldon is joined by Carla Titus for a powerful conversation about the connection betwee...
A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle...
This episode originally aired as Episode 261 on February 15, 2022.
Most marketing fails for one simple reason: our brains are wired to ignore anything that feels familiar, predictable, or irrelevant. In this episode, Kimberley Seldon sits down with author and entrepreneur advocate Mike Michalowi...
Marketing doesn’t need to be complicated—but it does need to be intentional. In this rapid-fire episode, Kimberley Seldon welcomes back marketing strategist Daniela Furtado to tackle the most common marketing questions interior designers ask at Business of Design®.
From referrals and website str...
What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now.
Because Cheryl speaks with BOD® members daily, s...
When business slows down, it’s easy to panic—or worse, freeze. In this timely solo episode, Kimberley Seldon, Advocate-in-Chief at Business of Design®, shares five smart, strategic moves interior designers can make when work feels quiet, uncertain, or stalled.
Rather than waiting things out or s...
Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and w...
Leaving a stable corporate career to start an interior design business takes more than talent—it takes courage, clarity, and a willingness to risk comfort for fulfillment. In this episode, Kimberley Seldon sits down with Alexis Vitale, who made the bold leap from the corporate craft beer world in...
Some of the most powerful forces holding interior designers back aren’t external—they’re internal. In this solo episode, Kimberley Seldon takes a direct look at the quiet, persistent negative self-talk that undermines confidence, decision-making, and long-term success.
These stories often sound ...
Are small projects worth the time—or are they a distraction from landing bigger, better clients? In this episode, Kimberley Seldon is joined by marketing strategist Daniela Furtado to challenge the all-or-nothing thinking that keeps many interior designers financially exposed.
Daniela explains h...
Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better ...
Succession planning can feel like a distant concern—but in reality, it’s one of the smartest ways to strengthen your design business right now. In this episode, Kimberley Seldon sits down with attorney Wendy Estela to unpack what intellectual property really means for interior designers and why
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