By the time a business is truly in trouble, the warning signs have usually been flashing for a while. In this solo episode, Kimberley Seldon draws a powerful parallel between her recent experience being evacuated during the LA fires and what happens when interior designers miss early indicators t...
Experience is one of the most valuable teachers in business—especially when it’s shared honestly. In this episode, Dane Austin hosts a candid conversation with fellow long-time Business of Design® member Kristin Apicerno, covering the real lessons learned from years of running design firms.
From...
If your marketing feels predictable—or worse, invisible—it might be time to try something different. In this episode, Kimberley Seldon is joined by Heather Peterson to explore how a playful, intentional, and novel approach to marketing can help interior designers stand out without shouting.
Heat...
Experience is valuable—but only when it doesn’t turn into complacency. In this solo episode, Kimberley Seldon challenges interior designers to take a hard look at the habits, assumptions, and systems they’ve been relying on for years—and ask whether they’re still serving the business they want to...
As the new year approaches, Kimberley Seldon considers getting a tattoo—not just for fun, but as a metaphor for the business lessons worth carrying forward. In this reflective solo episode, Kimberley pulls together the most powerful insights from the season’s best podcast conversations and distil...
Your vendors aren’t just suppliers—they’re an extension of your brand. In this live episode from High Point Market, Kimberley Seldon sits down with interior designers, in partnership with Daniel House Club and Sunpan, to explore how stronger vendor relationships lead to greater profitability and ...
What if starting with the client’s budget is actually holding your design—and your business—back? In this live episode from High Point Market, Kimberley Seldon, in partnership with Daniel House Club and Four Hands, challenges designers to rethink how they approach budgets, specifications, and lea...
A thoughtfully designed space does more than look good—it can support calm, clarity, and even healing. In this episode, Kimberley Seldon is joined by designer Sara Robinson, who shares a deeply personal story of how her own breast cancer diagnosis transformed the way she thinks about design.
Sar...
Growth doesn’t happen by accident—it happens when strategy, marketing, and business development are aligned. In this episode, Kimberley Seldon is joined by Casey Chastain, who works with design and architecture firms to connect growth initiatives directly to core business objectives.
Casey break...
Beautiful spaces are important—but lasting client relationships are built on something deeper. In this episode, Kimberley Seldon talks with interior designer Kate Marker about why the most successful designers focus on how clients want to feel in their homes, not just how those homes look.
Kate ...
Art gives a home its soul—but too often, interior designers leave art selection to chance or avoid it altogether. In this episode, Kimberley Seldon is joined by Natalie Papier to demystify the process of choosing art and show why it’s one of the most powerful tools designers have.
Natalie explai...
Local television might not feel glamorous—but it can be a powerful visibility tool for interior designers. In this episode, Kimberley Seldon talks with Helen Austen, an interior design professional who has leveraged regular TV appearances to build name recognition and attract clients.
Helen brea...
