The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 472 | Diversity in Interior Design: Leadership, Access & Growth at High Point Market with DuVäl Reynolds Mar 17, 2026

Diversity in interior design isn’t a side initiative—it’s a leadership responsibility.

In this episode, recorded in partnership with the High Point Market Authority’s Diversity Advocacy Alliance (DAA), Kimberley Seldon sits down with DuVäl Reynolds, an active member of the DAA, to explore how ac...

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EP 471 | Fix Your Sales Funnel First: How Interior Designers Convert More Clients with Daniela Furtado Mar 10, 2026

When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales.

In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a heal...

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EP 470 | 10x Is Easier Than 2x: Why Working Harder Is the Wrong Growth Strategy for Interior Designers with Kimberley Seldon Mar 03, 2026

 

Most interior designers believe growth means saying yes to more projects, being more available, and pushing harder. In this solo episode, Kimberley Seldon explains why that mindset is exactly what keeps design businesses stuck, overextended, and exhausted.

Drawing on a tap-dancing metaphor that...

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EP 469 | Will AI Replace Interior Designers? The Real Answer (and What to Do About It) with Sheilah MacSporran Feb 24, 2026

 

AI has interior designers asking the wrong question. The real issue isn’t “Will this replace me?”—it’s “Where does responsibility live in my business?” In this grounded, practical conversation, Kimberley Seldon is joined by Sheilah MacSporran, CEO and co-founder of DesignFiles, to cut through th...

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EP 468 | Beyond Beautiful: Why Interior Design Now Carries Responsibility with Megan Reilly Feb 17, 2026

 

Design doesn’t exist in a vacuum. It responds to real life — and sometimes, real loss. In this thoughtful conversation, Kimberley Seldon sits down with Megan Reilly, co-founder of WestEdge Design Fair, to explore how the role of interior designers is evolving beyond aesthetics and into responsib...

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EP 467 | The Capacity Ceiling: Why More Work Isn’t the Answer for Interior Designers with Megan Dahle Feb 10, 2026

Your calendar can look reasonable and still leave you exhausted. Your team can be busy and still underperform. Your revenue can grow while your sanity quietly erodes. That disconnect isn’t a motivation problem — it’s a capacity problem.

In this episode, Kimberley Seldon sits down with financial ...

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EP 466 | When Experience Becomes an Advantage: Evolving Your Interior Design Firm with Michael Abrams & Gina Valenti Feb 03, 2026

 

After decades in business, many interior designers reach a quiet crossroads: Is this as good as it gets? In this thoughtful, grounded conversation, Kimberley Seldon sits down with Michael Abrams and Gina Valenti to explore what it really looks like to evolve a design firm after 25 years—without ...

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EP 465 | Frustrated in Your Design Business? It’s Not You—It’s the Missing Systems with Kimberley Seldon Jan 27, 2026

Frustration in your design business isn’t a personal failing—it’s information. And if the same frustrations keep showing up in different forms, they’re not exceptions. They’re patterns.

In this episode, Kimberley Seldon unpacks the most common frustrations interior designers face—working nonstop...

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EP 464 | Busy but Broke? Why Interior Designers Struggle With Numbers (and How to Fix It) with Hannah Cole Jan 20, 2026

Most interior designers don’t avoid their numbers because they’re bad at math—they avoid them because no one ever explained the financial system in a way that actually made sense. In this episode, Kimberley Seldon sits down with Hannah Cole, artist turned tax expert, to dismantle the myth that cr...

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EP 463 | Has Your Brand Outgrown You? A Branding Wake-Up Call for Interior Designers with Puja Malhotra Jan 13, 2026

 

Most interior designers don’t have a branding problem—they have a brand drift problem. As your skills, confidence, and fees evolve, the brand you built early on can quietly fall out of alignment with who you are now. And when that happens, it doesn’t just feel off—it actively repels the clients ...

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EP 462 | Neuro-Aesthetics: How the Brain Shapes Client Decisions in Interior Design with Martha Lowry Jan 06, 2026

Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn’t resistance—it’s biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain respond...

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EP 461 | The Interior Designer’s Business Plan for a Better Year with Kimberley Seldon Dec 30, 2025

 

Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ...

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