EP 453 | The Power of Professional Photography for Interior Designers with Candice Brooke
Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm’s perceived value.
Candice shares expert insights on preparing your space for a shoot, creating a strategic shot list, and collaborating effectively with photographers who understand the interior design industry. You’ll also learn how to maximize your images across platforms—from your portfolio and website to social media and press opportunities—so your work gets the attention it deserves.
Whether you’re a seasoned designer or just beginning to build your portfolio, this conversation will show you why investing in photography is one of the smartest decisions you can make for your brand, credibility, and business growth.
In this episode you will learn:
- How professional photography drives business growth and client acquisition
- Essential tips for preparing a space for a photo shoot (lighting, styling, decluttering)
- How to build a strategic shot list tailored to each project
- The value of working with photographers who have industry connections
- How to leverage your images for maximum exposure across social media and your website
- The evolving role—and current limitations—of AI in interior design photography
- Practical advice for new designers working with limited budgets
DESIGN INTERVENTION
In photography, chasing the perfect shot can freeze your creativity. Sometimes the best images come from just clicking, learning, and adjusting. Share your work, improve as you go—done photos tell your story better than waiting for flawless.
About Candice Brooke
Hi, I’m Candice—photographer, storyteller, mama of (almost) five, and a big believer that homes and spaces are some of the most fun things to photograph. Just like people, homes tell a story too!
I married my teenage crush, and together we built Mark Brooke Photography from the ground up at age 23. We spent the first decade growing our business in Orange County, CA, and now we’re building our second chapter on the East Coast. We love working with amazing creatives and telling meaningful stories
Watch this episode on YouTube
Thank you to our podcast sponsor, Renewal By Andersen!
Renewal by Andersen LLC is the start-to-finish window and door replacement division of Andersen Corporation. Renewal by Andersen offers a replacement process that includes an in-home consultation, custom manufacturing, and installation through one of the largest nationwide networks of window and door replacement specialists.
For a complimentary in-home consultation, or to learn more, visit www.renewalbyandersen.com.
Apply for Renewal by Andersen’s Interior Designer Loyalty Program today at www.renewalbyandersendesigners.com.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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