EP 388 | Bold Interior Design & Finding Your Niche with Kelly Collier-Clark
Standing out in interior design isn’t about doing more—it’s about being more you.
In this episode, Kimberley Seldon is joined by Kelly Collier-Clark, a designer known for her bold use of wall coverings and her unapologetically authentic voice. Together, they explore how taking creative risks, defining a niche, and showing up consistently can help you build a recognizable and profitable design business.
From overlooked spaces like powder rooms and bedrooms to the power of personal branding, this conversation is a reminder that your uniqueness is your biggest asset.
What you’ll learn in this episode:
- How bold design choices (like wall coverings and paint) can elevate your projects
- Why specializing in a niche can increase visibility and demand
- How focusing on overlooked spaces can set your work apart
- Why authenticity is key to building a strong personal brand
- How showing up consistently helps grow your interior design business
DESIGN INTERVENTION
One of the best pieces of advice I’ve heard recently is we do not need to have discovery calls, during the CASE Conference BOD™ presentation by Kimberley. It was a true ah-ha moment in hearing the explanation. It was top of my takeaway list of items to change post conference!
About Kelly Collier-Clark
Kelly Collier-Clark is CEO & Principal of House of Clark Interiors, a full service boutique design firm based in Blue Bell, PA that specializes in designing functional luxury spaces for residential & commercial interiors. Kelly’s work has been featured in numerous design publications and a design book released in fall 2023. She’s a NYDC design ambassador, brand ambassador, design & lifestyle influencer, blogger, and licensed realtor. Kelly believes interior design has become an essential luxury.
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Thank you to our podcast sponsor, Daniel House Club!
DHC simplifies your design business, offering everything you need in one place. No more wasting time managing orders—they’ve got it covered, so you can concentrate on creating beautiful spaces. Plus, they offer some of the best trade pricing on top brands like Four Hands, Currey & Co., and Hudson Valley lighting with flat-rate shipping.
To join, visit DanielHouse.Club and use code BOD2024 for 50% off of your first year of their Pro+ Membership. And for you longtime members of DHC, they want to reward you for your loyalty. Use code HIGHPOINT2024 at checkout to receive 10% off the value of your next order.
Join Daniel House Club now and experience how easy managing your design business can be.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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