EP 379 | Interior Design Marketing: Sell Your Services Through Storytelling with Kasper Sierslev
Great design isn’t just seen—it’s felt. And the way you communicate that feeling is through storytelling.
In this episode, Kimberley Seldon is joined by Kasper Sierslev to explore how interior designers can use storytelling to market their services, connect with clients, and sell their ideas more effectively. Because marketing isn’t just promotion—it’s the story you tell about the experience you create.
If you’ve ever struggled to explain your value or stand out in a crowded market, this episode will help you rethink how you present your work.
What you’ll learn in this episode:
- Why storytelling is one of the most powerful tools in interior design marketing
- How to use story to sell your projects and services more effectively
- Why marketing is fundamentally about creating a compelling narrative
- How to present a vision and experience—not just a design
- Techniques to stay creative and consistently generate new ideas
DESIGN INTERVENTION
It’s impossible to get 100 bad ideas in a row, so keep going. Eventually you will eventually hit on a winning idea.
About Kasper Sierslev
Kasper Sierslev isn’t just a marketer, he’s a visionary dedicated to transforming in-house marketing and creative collaboration. As the founder of a company that helps brands build in-house capabilities, he brings a wealth of experience from respected brand agencies, startups, and global campaigns.
Kasper’s passion for in-house marketing shines through in his best-selling book, “Moving In-House,” which envisions a future where knowledge fuels industry innovation.
LinkedIn | www.linkedin.com/in/kaspersierslev
Facebook | www.facebook.com/kasper.sierslev
Instagram | www.instagram.com/sierslev
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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