EP 377 | How Interior Designers Find Their Niche with Denean Jackson
Finding your niche in interior design can transform your business—but it rarely happens overnight.
In this episode, Kimberley Seldon is joined by Denean Jackson to share her journey from home staging to specializing in kitchen and bath design. Her path is a powerful reminder that building a successful design career often involves experimentation, self-reflection, and the courage to pivot.
If you’re unsure how to stand out in a crowded market or wondering whether it’s time to specialize, this episode will help you think more strategically about your direction.
What you’ll learn in this episode:
- Why self-assessment is the first step to finding your niche
- How to identify your strengths, passions, and unique expertise
- How to spot opportunities and gaps in the design market
- Why understanding your ideal client shapes your specialization
- How client feedback can guide your business direction
- Why experimenting with different services helps you refine your niche
- The importance of ongoing education and industry learning
DESIGN INTERVENTION
My dad he taught me that a failure is someone who never tries. I often think of this when facing new decisions.
About Denean Jackson
Denean is a dynamic force in the world of interior design, based in Charlotte, NC. With a specialization in kitchen and bath renovations, she brings a vibrant and distinctive approach to her projects, infusing them with color, personality, and undeniable style. With a background in real estate investment, Denean brings a unique perspective to her design work.
Facebook | facebook.com/dnicolehomedecor
Instagram | instagram.com/dnicoledesignstudio
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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