EP 373 | How to Rebuild Your Interior Design Business with Systems with Holli Appelquist Team
What if starting over was exactly what your interior design business needed?
In this episode, Kimberley Seldon sits down with Holli Appelquist and her team to share how implementing Business of Design™ systems completely transformed their company—in just one year. From increased profitability to better team performance and more personal freedom, this is a powerful example of what’s possible when you stop guessing and start following proven processes.
If you’ve been working hard but not seeing the results you expected, this episode will challenge you to rethink how your business operates.
What you’ll learn in this episode:
- How to intentionally target and achieve higher profitability
- Why defining your mission and values creates stronger business decisions
- How systems simplify hiring, onboarding, and team training
- Why hiring adjacent roles can strengthen your design firm
- How systems allow you to take on more projects while working less
- Why structure and process lead to greater confidence as a business owner
DESIGN INTERVENTION
Take the BOD™ Program, Revenue, Salary, Profit, Wealth. It’s game changing.
About Holli Appelquist
Holli started her company in 2001. She has built her design company into something she’s really proud of and now employs 3 full-time design staff and one part-time administration and procurement person. She has a beautiful studio space and attracts an A-List of clients. Now that Holli and her team have systems, they love their work and have far less stress.
www.appelquistinteriordesign.ca
Facebook | www.facebook.com/appelquistinteriordesign
Instagram | www.instagram.com/appelquistinteriordesign
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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