EP 348 | Interior Design SEO: How to Get Found & Attract Clients with Daniela Furtado
Struggling to get your interior design business found online?
In this episode, Kimberley Seldon is joined by SEO expert Daniela Furtado to break down how search actually works—and what designers need to do to attract the right clients. Because great design isn’t enough if no one can find you.
From keywords to conversion, this conversation gives you a practical roadmap to improve your visibility and generate better leads.
If your marketing feels like guesswork, this episode will help you focus on what works.
What you’ll learn in this episode:
- Why narrowing your niche helps attract ideal clients
- How to use bottom-of-funnel keywords to generate qualified leads
- How to measure and assess website traffic effectively
- Why refining your marketing improves lead quality over time
- The importance of a clear call to action
- How Google’s algorithm works (technical, content, backlinks, local, UX)
DESIGN INTERVENTION
Consistency is powerful, and it compounds. People give up too soon, before they see results, or they rigidly stick to something without stopping to reflect on what’s working and what needs to be adjusted. Learn how to straddle between sticking to a habit and being open to adapting for improvements.
About Daniela Furtado
Daniela Furtado is on a mission to be the marketing teacher many designers and architects didn’t get in school. She helms a digital marketing agency in Toronto and helps North American design firms market themselves and grow their businesses online, increasing revenue and getting featured in international press. With her scrappy personality and a strong belief that we can be creative and business-savvy, she enjoys making the mysteries of marketing simple and attainable.
www.findabledigitalmarketing.com
Thank you to our podcast sponsor, Daniel House Club!
Founded in 2015 by brothers Alexander and Peter Spalding, Daniel House Club is a transformative, to-the-trade and consumer marketplace that simplifies the business of interior design. The e-commerce platform streamlines the product sourcing process and enables interior designers to experience greater creative freedom and financial success by shopping over 150 brands at up to 50% off for Pro+ trade members, all in one place.
Join as a Pro+ member today and get 50% off your membership. JOIN TODAY >>
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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