EP 341 | How Interior Designers Get Clients on Instagram with Darla Powell
Posting on Instagram—but not getting clients?
In this episode, Kimberley Seldon is joined by SEO and UX expert Darla Powell to break down how interior designers can turn Instagram into a real lead generation tool—not just a place for likes and compliments.
Because your ideal client is online. The question is: can they find you—and do they know you’re the right fit?
If you want your social media to actually drive business, this episode will show you how to be more intentional.
What you’ll learn in this episode:
- How to optimize your Instagram name and handle for search
- Why proactive engagement grows your audience faster
- How connecting with vendors and suppliers increases visibility
- Why building an online presence is a long-term strategy
- How authenticity attracts the right clients—not just more followers
DESIGN INTERVENTION
Delegate outside your zone of genius. Gay Hendricks – The Big Leap
TAKE AWAYS
Interested in working with Darla? Check out Wingnut Academy’s flagship course: Instagram for Interior Designers
Need social media strategy + full-service social media management? Learn more.
About Darla Powell
Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one.
Facebook | WingnutSocial
Instagram | @wingnutsocial
Thank you to our podcast sponsor, Wingnut Social!
Wingnut Social is a digital marketing agency founded by interior designer Darla Powell and specializes in Social media marketing, strategy, and SEO for interior designers, architects, and home furnishing manufacturers.
Get social media working for you with “Instagram for Interior Designers.” A course designed specifically for you, the design professional, to enhance your Instagram presence and attract your ideal clients. Enrol using code BOD20 to enjoy a limited-time discount of 20%. Head on over to Wingnut Academy to learn more.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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