EP 340 | Interior Design Lighting: Plan Smarter with Joe Borress
Are you treating lighting as an afterthought in your design projects?
In this episode, Kimberley Seldon is joined by lighting expert Joe Borress to explore how better planning—and better use of technology—can dramatically improve your interiors. Because lighting isn’t just functional, it’s foundational to great design.
If your lighting plans haven’t evolved in years, this episode will challenge how you approach this critical element.
What you’ll learn in this episode:
- How to integrate modern lighting technology without compromising design
- Why outdated lighting plans limit your project outcomes
- The importance of designing lighting early in the process
- How to use lighting scenes to elevate the client experience
- Why higher-quality fixtures deliver better performance
- How to manage lead times and set realistic expectations
DESIGN INTERVENTION
Surround yourself with likeminded professionals who work as a team.
TAKE AWAYS
About Joe Borress
Joe Borress is the Founder of Tri Star Electric & Automation, a full-service lighting, electrical, home automation design and consulting firm for the ultra-luxury residential market. He has created exceptional lifestyle-driven experiences in some of the most beautiful homes in the Country. Joe is on a mission to make electrical, technology, and lighting design a priority instead of an afterthought.
Instagram | www.instagram.com/tristarelectricandautomation
Thank you to our podcast sponsor, Wingnut Social!
Wingnut Social is a digital marketing agency founded by interior designer Darla Powell and specializes in Social media marketing, strategy, and SEO for interior designers, architects, and home furnishing manufacturers.
Get social media working for you with “Instagram for Interior Designers.” A course designed specifically for you, the design professional, to enhance your Instagram presence and attract your ideal clients. Enrol using code BOD20 to enjoy a limited-time discount of 20%. Head on over to Wingnut Academy to learn more.
🎙️ SUBSCRIBE to the Business of Design® Podcast
Apple Podcast | Spotify | YouTube Music | SoundCloud
Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
BOD™ Pricing Playbook
Get the exact pricing strategy that helped 1,000s of designers grow profitable, client-aligned businesses (without burnout), delivered right to your inbox.
No spam. Just support and helpful tips from Business of Design®. Unsubscribe anytime.
