EP 323 | Expanding Your Interior Design Business with Michelle & Brandon Burbidge
Have you ever considered growing your interior design business beyond traditional services?
In this episode, Kimberley Seldon is joined by Michelle and Brandon Burbidge to explore how expanding into a design-adjacent business—like custom lighting—can open new revenue streams and elevate your brand.
By leveraging their existing design expertise, Michelle and Brandon successfully launched a lighting manufacturing company that complements their core business. This conversation reveals what it takes to diversify your offerings while maintaining quality, process, and profitability.
If you’re looking for ways to scale your interior design business and stand out in a competitive market, this episode will expand your thinking.
What you’ll learn in this episode:
- How design-adjacent businesses can create new revenue opportunities
- Why custom lighting isn’t necessarily more expensive than retail options
- How strong systems and processes lead to better project opportunities
- Why incorporating custom elements can elevate your design work
- How to identify quality differences in materials that may look similar
- Why process is essential—no matter what type of business you run
DESIGN INTERVENTION
There’s always something to learn. Michelle
Create a community.
IMAGES REFERENCED IN THE EPISODE
About Michelle Burbidge
Michelle Burbidge is the owner and principal designer at M. Burbidge & Co. Michelle is known for bringing a fresh eye and a storied look to high end custom homes and distinctive commercial projects. She believes all design decisions should be made with conviction, keeping quality and longevity in mind. Michelle creates rooms that live just as beautiful as they look and always reflect the lifestyle and personality of her clients.
Custom lighting with personality has become a passion and essential element of all of Michelle’s designs. Her expertise in lighting design has led to a collaboration with Ciana. In 2022, Michelle joined Wohali, an exclusive golf resort community in Utah. As the principal designer at Wohali, she will lead the design of 500+ homes, restaurants, spas, and amenity buildings.
Instagram | @mburbidgeco @cianalighting
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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