EP 314 | How to Organize Your Interior Design Business with Helen Austen
Is disorganization holding you back from growing a more profitable interior design business?
In this episode, Kimberley Seldon is joined by Helen Austen to explore how interior designers can build the systems, structure, and habits needed to run a more organized—and more successful—business.
Creativity and disorganization often go hand in hand, but without clear systems in place, it’s easy to feel overwhelmed and stuck. Learn how to simplify your processes, stay focused on your goals, and create a business that runs with greater ease and efficiency.
If you’re ready to move from chaos to clarity, this episode will show you where to start.
What you’ll learn in this episode:
• Why creative professionals often struggle with organization
• How to implement systems one step at a time without overwhelm
• Why every part of your business needs a clear, documented process
• The importance of committing to systems—and evaluating what works
• Why simple, broad systems are more effective than overcomplicated ones
• How to manage overwhelm when building or refining your business systems
DESIGN INTERVENTION
Being disorganized is not a character flaw. It is a skill that can be learned.
About Helen Austen
Helen Austen is an organizing expert & interior designer. She founded her professional organizing company in 2011 before it was cool to rainbow arrange your books or spark joy with Marie Kondo. Helen founded her interior design firm in late 2020 to address a clear gap between her ability to fully impact the function and aesthetics of a space. For over 5 years, Helen has been a regular guest on lifestyle TV in Kansas City and Houston. Her expertise has also been featured in Woman’s world magazine
Facebook | @helenandcointeriors
Instagram | @helenandcointeriors
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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