EP 288 | Process Improves Creativity for Interior Designers with Sashya Thind, Hosted by Dane Austin
Can stronger systems actually make you more creative as an interior designer?
In this episode, Dane Austin hosts a conversation with Sashya Thind about the connection between structure, process, and creativity in a successful interior design business.
Many designers fear that systems will limit creativity, but the opposite is often true. When your workflow, scope, and communication are clearly defined, you create more space for innovation, better client experiences, and stronger project outcomes.
If you want to grow your business without sacrificing creativity, this episode will show you how process becomes your foundation for success.
What you’ll learn in this episode:
• Why structured processes create more freedom for creativity
• How building the right team can make your business easier to manage
• The importance of clearly defining scope of work and expectations
• Why charging for consultations positions you as a professional
• How hybrid pricing models can support profitability
• Why involving all decision-makers early prevents future issues
• How stepping into the role of expert leads to better project results
About Dane Austin
Dane Austin believes that if we live in homes that are beautifully designed, and in alignment with our definition of comfort and wellness, our lives feel complete. It is that ideal upon which he founded his design firm, Dane Austin Design.
As a full-service interior design firm headquartered in Boston, Dane Austin Designs specializes in luxury residential interiors throughout New England, Washington, D.C., and North America. The firm creates a highly organized, client-driven plan that delivers tailored solutions for turnkey projects.
Dane has garnered several accolades including being named a 2022 House Beautiful Next Wave designer, New England Home magazine’s 5 Under 40 Award, winner of the IFDA Charity Challenge; and the Excellence in Design award from ASID. Dane Austin Design projects have been featured in design publications nationally and internationally.
Instagram | @daneaustindesign
About Sashya Thind
Sashya Thind is an award-winning interior design office focused on Residential and Commercial projects. Her philosophy is rooted in “Warm Minimalism”, an outcome of her international exposure while growing up and previous work experience.
As a boutique firm, she is personally involved, and oversees every part of a project from the beginning until completion.
Instagram | @sashyathind
Thank you to our Sponsor!
Daniel House Club
Created by designers for designers, Daniel House Club maximizes your potential for profits and creative satisfaction by providing everything you need to source the products you want and manage your design business.
Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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