EP 284 | Interior Design & Home Staging with Leia T. Ward
Can you successfully run both a home staging business and an interior design firm?
In this episode, Kimberley Seldon is joined by Leia T. Ward to discuss the transition from home staging to full-service interior design—and what designers need to know before expanding into both worlds.
While staging and interior design complement each other creatively, they operate with very different business models, client expectations, and processes. Leia shares practical insights on building a recognizable brand, staying focused on your strengths, and creating strong industry relationships along the way.
If you’re considering adding services or evolving your business model, this episode offers valuable guidance.
What you’ll learn in this episode:
• Why staging and interior design require different business strategies
• The unique advantages and fast-paced nature of home staging
• How defining your aesthetic strengthens your brand identity
• Why focusing on your own business is more productive than watching competitors
• The importance of mentoring and supporting newer designers
• How strong vendor relationships contribute to long-term success
DESIGN INTERVENTION
“You do you. Keep your blinders on and stay true to your own ideas and aesthetic.”
About Leia T. Ward
Leia T. Ward, founder & principal of LTW Design, an award-winning staging design firm specializing in exclusive luxury properties. Leia was named one of the ‘Top 10 Luxury Stagers’ in the country. Leia has a remarkable talent for blending textures, natural light, and clean lines in every project. The LTW brand has a signature style of casual sophistication, creating calm and beautifully balanced spaces through her trademark aesthetic of clean lines, bold neutrals, and layered textures.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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