EP 278 | Understanding Your P&L as an Interior Designer with Danielle Hayden
Are you tracking revenue—but still unsure whether your interior design business is truly profitable?
In this episode, Kimberley Seldon is joined by Danielle Hayden, CEO of Kickstart Accounting, to break down how interior designers can better understand their profit and loss statement—and use financial data to make smarter business decisions.
Revenue alone doesn’t tell the whole story. To build a sustainable, profitable business, you need to know which numbers matter, how often to review them, and how to use those insights to plan for the future.
If financial reports feel overwhelming or unclear, this episode will help you gain confidence with your numbers.
What you’ll learn in this episode:
• Why revenue is a vanity metric without profitability behind it
• The key numbers interior designers should review on a P&L statement
• How often you should be reviewing your financial reports
• Why understanding past performance helps you plan future growth
• How to recognize the “season” your business is currently in
• Why investing in your future should start sooner than you think
• How small financial actions create long-term results
• Why business owners don’t need to wear every hat themselves
DESIGN INTERVENTION
Ask for help. Whatever is draining your energy today, it’s time to get help. Build a team, then get out of your team’s way so they can be great. You’ll get energy back that you can put back into your business.
About Danielle Hayden
Danielle Hayden is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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