EP 274 | Interior Design Portfolio Tips with Katie O’Brien
Is your interior design portfolio attracting clients—or just generating compliments?
In this episode, Kimberley Seldon is joined by Katie O’Brien to discuss how interior designers can transform their portfolio websites into high-converting marketing tools that turn browsers into paying clients.
Your portfolio is one of the most visited pages on your website, but beautiful images alone aren’t enough. From strategic copywriting to project storytelling and clear calls to action, this episode explores how to create a portfolio that works harder for your business.
If you want your website to generate better leads and attract more ideal clients, this episode is packed with practical advice.
What you’ll learn in this episode:
• How to analyze website traffic to improve client conversions
• Why strong website copy matters just as much as beautiful images
• How dedicated project pages help tell a compelling client story
• Why professional photography elevates your brand perception
• How showcasing the right projects attracts the right clients
• Why every page on your website needs a clear call to action
DESIGN INTERVENTION
Put your blinders on. It’s so easy to get distracted by what others in the industry are doing. Stay in your own lane, focus on your clients and how you can best serve them, and you’ll get far ahead.
About Katie O’Brien
Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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