EP 272 | Custom Furniture for Interior Designers with Buildlane
How can custom furniture elevate your interior design projects—and your client experience?
In this episode, Kimberley Seldon is joined by Frank Eybsen of Buildlane to explore the value of custom furniture design, fabrication, and specification for interior designers.
From understanding construction methods and material choices to managing client expectations, this conversation offers practical insight into how designers can confidently incorporate custom pieces into their projects while maintaining quality, functionality, and profitability.
If you want to create more personalized interiors and better communicate the value of custom work to clients, this episode is full of expert guidance.
What you’ll learn in this episode:
• Why designers should personally test and evaluate custom furniture pieces
• How strategic material choices can help control costs without sacrificing quality
• Why simpler metal fabrication methods can make custom pieces more affordable
• How to position and “sell” the custom process to clients
• Why custom furniture is an investment—not a commodity
• How custom design elevates both the client experience and your brand
DESIGN INTERVENTION
Just keep surviving. When I first started Buildlane I got a lot of negative feedback from people outside of the interior design industry and it took a very long time to really get the idea off the ground. And now I hear from designers weekly that they can’t believe this exists. Just gotta keep going.
About Frank Eybsen
Once a member of the Los Angeles tech scene, Frank switched paths to the home industry a decade ago. After a stint running an upholstery workshop Frank created Buildlane, the only company bringing custom furniture online.
Thank you to our Sponsor!
Buildlane
How busy designers do custom furniture.
Visit buildlane.com more information. All quotes are fast and free.
🎙️ SUBSCRIBE to the Business of Design® Podcast
Apple Podcast | Spotify | YouTube Music | SoundCloud
Â
Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
BOD™ Pricing Playbook
Get the exact pricing strategy that helped 1,000s of designers grow profitable, client-aligned businesses (without burnout), delivered right to your inbox.
No spam. Just support and helpful tips from Business of Design®. Unsubscribe anytime.
