EP 261 | Get Different Marketing for Interior Designers with Mike Michalowicz

Is your interior design marketing getting ignored?

In this episode, Kimberley Seldon is joined by entrepreneur and author Mike Michalowicz to explore how interior designers can stand out in a crowded market by creating marketing that actually gets attention.

Most marketing fails because people naturally filter out what feels generic or irrelevant. Mike shares practical strategies to help designers identify their ideal clients, market more strategically, and build a brand that feels distinctive and memorable.

If you want your marketing to generate stronger leads and better client connections, this episode will help you think differently.

What you’ll learn in this episode:

• How to identify your best clients based on revenue and relationship quality
• Why understanding where your ideal clients gather improves marketing results
• How to avoid creating “highly ignorable” marketing
• Why studying successful marketing examples can sharpen your own strategy
• The importance of leaning into your authentic personality and brand
• How to choose the right marketing platforms and tactics for your audience
• Why creative, unexpected outreach can make you more memorable
• How to use measurable “keys” to track marketing effectiveness

TAKE AWAY

Read the book, Get Different by Mike Michalowicz

About Mike Michalowicz

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

www.MikeMichalowicz.com

Thank you to our Sponsor!

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