EP 256 | Goal Setting for Interior Designers with Christina Falzano
Before you set new goals for your interior design business, have you taken time to evaluate where you are now?
In this episode, Kimberley Seldon is joined by Christina Falzano to discuss the importance of reflection, self-assessment, and intentional planning at the start of a new year—or any new season in business.
Growth doesn’t happen by accident. Before moving forward, successful business owners take time to review what’s working, what isn’t, and where they want to go next. This conversation encourages designers to step outside their usual routines and think more critically about their future.
If you’re ready to create stronger goals and more meaningful progress in your business, this episode is a great place to start.
What you’ll learn in this episode:
• Why honest self-assessment is the first step toward growth
• How reflecting on past performance improves future decision-making
• Why expanding beyond your usual “knowledge bubbles” matters
• The value of seeking new ideas and perspectives both online and in person
• How intentional planning supports long-term business success
• Why growth requires curiosity, awareness, and ongoing learning
DESIGN INTERVENTION
Once you make your point, ideally in a clear, concise, and convincing way, resist the urge to keep talking.
About Christina Falzano
Christina Falzano is a transformational leader recognized for delivering award-winning strategic and creative branding solutions for clients ranging from startups to Fortune 500 companies and across industries including healthcare, tech, hospitality, CPG, retail and finance. She is committed to setting bold visionary strategies, orchestrating empowered cultures and building both intrinsic and extrinsic value for clients to achieve business growth, operational excellence and financial results.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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