EP 251 | Interior Design Markets & Networking with Catalina Yturralde
Are design markets and industry events worth the investment for interior designers?
In this episode, Kimberley Seldon is joined by Catalina Yturralde for a wide-ranging conversation about attending design markets, staying inspired, and growing professionally through industry experiences and networking.
From navigating major events like KBIS to building confidence while networking, this episode offers practical insight into how interior designers can make the most of markets, trade shows, and educational events without getting overwhelmed or distracted.
If you’ve ever wondered how to approach industry events more strategically, this episode will help you maximize the experience.
What you’ll learn in this episode:
• How to choose the right design market for your specialty and goals
• Why industry events help designers stay current on trends and innovations
• The importance of asking questions and building confidence while networking
• How to stay focused and productive during busy trade shows
• Why attending events alone can actually improve networking opportunities
• How life experiences and travel influence creativity and design perspective
DESIGN INTERVENTION
Put yourself out there and fake it ‘til you make it.
About Catalina Yturralde
Born in Colombia and raised in Venezuela. While working in private banking in 1998 I came to the United States to learn English and met my husband, and my life changed for the better. For the past 22 years I have had the opportunity to live in many cities across the US: Chicago, New York City, Miami, Boston, Greenwich, CT and Houston.
My passion for art and design began early on. I grew up going to my mother’s office in Caracas every afternoon after school. I was fascinated by the drawings, markers and prototypes.
While living in Miami I decided to follow my passion and attend the Art Institute of Fort Lauderdale for my Interior Design Associate degree.
During my time living in Greenwich, CT, I had the opportunity to work with local and NYC clients. Three years before moving to Texas, I got my Real Estate license and integrated both interior design and real estate services.
In 2015 we moved to Houston, TX and I found myself starting all over again. I wanted to build my network and learn about the local marketplace. During the period from 2015-2018 I partnered with Madeval (kitchen and bathroom cabinetry manufacturer) and worked for RH and Design House Texas.
In 2019 I established CYInterior and Kassa Redevelopment with my husband and partner that focuses on enhancing our local communities.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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