EP 212 | Reinventing Your Interior Design Business with Gillian Crone
What do you do when life forces you to start over?
In this episode, Kimberley Seldon is joined by Gillian Crone to discuss reinvention, resilience, and the courage required to rebuild both your business and your confidence after unexpected setbacks.
Faced with major personal and professional challenges, Gillian refused to settle for survival mode. Instead, she made bold changes, sharpened her positioning, and pursued growth with renewed focus and determination.
If you’ve been considering a major shift in your business—or your life—this episode is a powerful reminder that reinvention is possible.
What you’ll learn in this episode:
• Why working in a small town doesn’t justify low design fees
• How to maximize opportunities like home shows and networking events
• Why persistence and adaptability are critical during difficult seasons
• The importance of building a recognizable personal and company brand
• How creating a niche strengthens your positioning and marketing
• Why courage and action are essential when reinventing your business
• How setbacks can become catalysts for meaningful growth
DESIGN INTERVENTION
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ABOUT GILLIAN CRONE
Gillian is an Interior Designer who graduated from Eastern Michigan University with honours BSc Interior Design in 1996. She mentored under Gary Nicholls in London, Ontario until 2006 when she opened her own Interior Design Company. In 2014, her life changed forever, and she needed to recreate herself and her business.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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